Akam Alrajhi Developments launches a new campaign, marked by vibrant colors and messages of optimism, aimed at promoting core values and a unique vision within the community, Invest-Gate reports.
This initiative is not just an advertising strategy but a reflection of the company’s commitment to being a positive and effective investment entity in the communities it serves.
Mohamed El Kholy, Marketing Director at Akam Alrajhi Developments, explained that the campaign is grounded in the company’s principles and values, reflecting the founders’ and employees’ vision.
Moreover, the campaign encourages innovation, excellence, and motivation, urging individuals to take positive steps towards the future, overcome challenges, and achieve their goals with perseverance and determination, ultimately leading to satisfaction and happiness.
Since entering the Egyptian market, Akam Alrajhi Developments has consistently promoted positivity and self-discovery in its marketing efforts. The recent campaign, widely visible in the streets of Egypt and across social media platforms, has resonated strongly with the audience through its lively and optimistic messages. This approach has made it one of the region’s most impactful and innovative marketing campaigns.
Furthermore, El Kholy emphasized that construction goes beyond creating concrete structures for Akam Alrajhi Developments, as the company aims to deepen its role in community building, encouraging individuals to rethink their priorities and pursue unique and meaningful achievements in their professional lives. This philosophy leads to personal success and enhances community well-being and happiness.
Happiness is a fundamental aspect of the company’s mission. Most of Akam’s promotional and community campaigns are designed to embed this humanistic concept within society.
Notably, the recent campaign’s distinctive messages advocating for innovation and excellence have been widely appreciated on social media, highlighting the company’s dedication to fostering a positive and progressive community spirit.
