With three decades of experience and a deep understanding of market shifts and the demands of the new generation of investors and residents, Al Ahly Sabbour Developments presents “The Mornings”—a modern and unprecedented investment concept that combines luxurious living, flexible ownership, and sustainable return opportunities.

In a first-of-its-kind initiative in Egypt, the project offers an “own-to-rent” model, allowing investors to own furnished residential units ready for rent with guaranteed returns, without the need for daily management or operational details.

This project is not merely an expansion of the company’s portfolio but rather a natural evolution of Al Ahly Sabbour’s 30-year vision to understand the changing relationship between ownership patterns and returns. This vision keeps pace with market shifts and offers a more flexible concept that meets the needs of a new generation of investors and residents, as well as foreigners and expatriates seeking furnished, ready-to-move-in residential units in vibrant locations like New Cairo.

“The Mornings”: A Smart Lifestyle with a Future-Proof Investment Model

In a new step toward simplifying real estate investment, Al Ahly Sabbour has launched the first phase of “The Mornings,” a project that combines investment stability with smooth management, eliminating worries about daily operational details. Located in the heart of New Cairo, specifically in the vibrant El-Yasmine District, the project boasts a strategic location between Al Sadat Axis and North 90th Road, providing direct access to vital areas. It is also close to important service and educational landmarks, such as the Dusit Thani Lakeview Hotel, the American University in Cairo, several international schools, hospitals, and shopping malls, enhancing the investment and living value of each unit.

Smart Living, Smart Investment

With targeted sales exceeding EGP 11 bn, “The Mornings” offers over 630 units, combining luxury residential apartments (ranging from 60 sqm to 150 sqm) with commercial, administrative, and medical units—all designed with an architectural spirit that balances modernity and sustainability, surrounded by lush green spaces and vibrant water features.

Each residential unit features an elegant Boutique Residence style and is managed to world-class hospitality standards through a strategic partnership with BirdNest, Egypt’s leading short-term and long-term rental management company. Everything—from reservation to management—is handled via a smart app, streamlining the remote ownership experience and transforming the property into an investment that works for you.

“The Mornings”: Where Your Day Begins with Endless Energy

At The Mornings, the name reflects a vision captured in every design detail. The project embodies the spirit of morning with its purity and vitality. The urban plan celebrates natural light and open spaces, with green spaces and water features scattered throughout, creating a sense of freshness and serenity. Wide panoramic windows enhance natural light in every unit, making each morning bright and vibrant.

Natural stone has been carefully used to convey stability and elegant simplicity, while intelligent planning has replaced internal roads with a circular road surrounding the project, preserving the landscape’s tranquility. Underground parking has been allocated to ensure smooth traffic flow. The project is complemented by thoughtful amenities, including dedicated walking and yoga paths, open gyms, children’s play areas, smart workspaces, and select food and beverage areas—creating a vibrant community.

Invest Smartly, Live Every Morning as You Deserve

With flexible payment plans of up to 8 years and delivery starting after only 55% down payment in 3.5 years, “The Mornings” offers a smart, convenient ownership experience inspired by life’s most beautiful beginnings.

Strategic Partnerships Make a Difference at “The Mornings”

Because a unique experience begins with the details, Al Ahly Sabbour has partnered with expert firms to ensure a smart, hassle-free investment and living experience. Through its partnership with BirdNest, “The Mornings” provides integrated services including leasing, daily management, hospitality services such as cleaning and maintenance, as well as finishing and furnishing services, ensuring stable returns and high occupancy rates.

Thanks to the “Own-to-Rent” model, investors begin generating a steady income by paying 55% of the unit’s value over 3.5 years, with flexibility in paying the remaining rental income. This allows them to enjoy a smart, secure, and hassle-free ownership and investment experience.

Rapid execution and exceptional quality are part of The Mornings’ promise, with a partnership with Rich House to accelerate construction while maintaining the highest quality standards. The sophisticated architectural vision was designed by Azure Planning and Architecture, which combines luxury with modern living, paying attention to the smallest details to ensure the highest levels of comfort and quality of life.

Smart Ownership, Sustainable Returns – “The Mornings” Changes the Game for Real Estate Investment

With smart design and integrated technological services, “The Mornings” by Al Ahly Sabbour redefines the concept of real estate ownership, offering investors sustainable returns and a comprehensive living experience. Your story begins here with smart investing, meeting today’s ambitions and keeping pace with tomorrow’s transformations.