Cityscape 2022 Records Unprecedented Sales

Cityscape 2022 Records Unprecedented Sales

The 11th edition of Cityscape Egypt 2022 saw a great turnout of participants looking for real estate investment opportunities, besides achieving unprecedented sales compared to previous editions of the exhibition.

Cityscape took place on September 21st-24th, 2022 at Egypt International Exhibition Center (EIEC). The four-day event was also organized by Informa Markets, the leading exhibition organizer worldwide.

Cityscape Egypt 2022 was held under the patronage and support of the Ministry of Housing, Utilities and Urban Communities. On its first day, Khaled Abbas, chairman and managing director of the New Administrative Capital Company, inspected the exhibition. Furthermore, Cityscape 2022’s largest edition covered over 23,000 sqm, with four exhibition halls, and featured more than 70 real estate developers.

Chris Speller, vice president of Cityscape, states, “We are very excited for this edition of Cityscape, where Egypt represents one of the key strategic real estate players in the region.”

“This year, the exhibition witnessed a 10% increase in exhibitor number, including a strong presence from international developers coming from Greece, Saudi Arabia, The United Arab Emirates, and Qatar,” Speller adds.

Cityscape also witnessed a 30% increase in companies participating for the first time in the exhibition, including a strong presence from international developers coming from Greece, Saudi Arabia, The United Arab Emirates, and Qatar.

In the same vein, Cityscape Exhibition Manager Robier Daniel explains, “The event came as real estate experts forecast a resurgence of the market by Q4 2022 incentivized by governmental regulatory reforms and local financial sector enhancements.”

Additionally, Cityscape has proven again being the key platform for real estate investments, special projects launching and announcements, and exclusive networking opportunities.

Regarding the companies participating in Cityscape 2022, Mahmoud Omar, a board member at Lasirena Group, says that Cityscape is one of the largest international real estate exhibitions, which provides unique opportunities for both developers and interested visitors. In Cityscape 2022, La Serena offered an exclusive discount of 5% on all of its projects, only available to visitors of the exhibition.

Likewise, Ahmed Mansour, CEO of cred Development, says, “Cityscape is the most important annual property show where we see a great number of local and international visitors always sourcing their new residential units or next investment opportunities.”

During the expo, cred launched its latest two projects, Ever and CLM, offering exclusive payment plans and installments only available during the exhibition days.

Sherif Moustafa, managing director of IGI Developments, confirms that Cityscape exhibition is the ideal destination for local and international developers in Egypt and MENA region.

Further, IGI Developments launched a new phase, Rosa, within Ashgar City during Cityscape 2022. The units’ prices start from EGP 1 bn and installments over eight years. IGI Developments also offered 300 sqm villas within Ashgar Heights project, with prices starting from EGP 5 mn and installments over eight years. Additionally, the company presented apartments starting from 50 sqm for one-room studios, and two and three-bedroom apartments, with areas ranging from 80 to 170 sqm and installments up to nine years.

On its part, Inertia participated in Cityscape Egypt 2022 with Ayla phase, offering distinctive units with competitive prices and payment systems.

Ahmed El Adawy, CEO of Inertia, says that Ayla phase is part of Jefaira project in the North Coast. Ayla includes 790 units overlooking the lagoon and swimming lakes over 40,000 sqm.

Further, ALQAMZI Egypt showcased its latest projects, Eastshire in New Cairo and SeaZen in the North Coast, in Cityscape 2022.

Mohamed Diab, chairman of the board of directors of Inversion for development consultancy and market studies, the supervisor of the projects of ALQAMZI Developments, says that participation in Cityscape 2022 reflects the company’s leadership in the Egyptian market and is a good opportunity to share the company’s projects with the clients, besides the turnout for purchasing the SeaZen units.

For his part, Nader Khozam, chairman of IL Cazar Developments, says that Cityscape 2022 is one of the important exhibitions that the company targets. The company is targeting direct communication with customers, in addition to introducing competitive advantages of the company’s projects.

IL Cazar offered four different projects at the Cityscape exhibition, namely Creek Town New Cairo, NORD, Go Heliopolis, and AI. These projects differ in terms of location, design, and real estate products offered.

Hosni Hani Omar, CEO and managing director of Amer Group, explains that the group participated in Cityscape 2022 with 14 projects to communicate directly with clients and take part in local and international real estate events, being a great opportunity to present the latest developments of new projects. Additionally, the exhibition saw strong competition between development companies, shedding light on the urban development that Egypt witnessed recently in light of its plan to expand and revive the real estate market.

CCO of ATRIC Developments Mohamed Khattab says that strong real estate exhibitions are one of the marketing means that the company uses to market its projects. During Cityscape, ATRIC Developments launched a new phase of the Boardwalk project in the NAC. Boardwalk is an integrated residential project over ​​45 acres in the R7 area, with a total investment of EGP 4 bn and includes 1,500 units. The project also includes a commercial part.

Additionally, the company launched the third phase of BOHO project in Ain Sokhna, with only 5% down payment and installments over eight years.

Abdelrahman Agami, CEO of Diamond Group and Sky AD. Developments, states that the company is keen on participating in various real estate exhibitions to provide its clients with exclusive offers and appropriate investment opportunities that cater to all their needs. During the event, the company introduced special offers on its project Capital Avenue in the NAC, with only 10% down payment and installments over 12 years.

Cityscape’s exhibitors list included Safwa Urban Development, Al Tameer Arabian, Master Builder Group, Menassat Developments, Saudi Egyptian Developers, Akam Developments, IL Cazar, The Land Developers, La Serena Group, cred, IGI Developments, Inertia, Amer Group, and others.


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