In line with Egypt’s ambitious vision and the leadership’s strategy to promote comprehensive development in Upper Egypt through the establishment of advanced urban communities that enhance citizens’ quality of life, Ebny Development has announced the launch of its landmark project Kenan in New Sohag City. Spanning a total area of 60 feddans (equivalent to a quarter of a 1 mn sqm), Kenan represents the first fully integrated residential and recreational community in Upper Egypt.
The project is the result of the first strategic partnership between Ebny and the New Urban Communities Authority (NUCA) in Upper Egypt—reflecting the strong mutual trust between both parties and the company’s commitment to supporting the state’s plans for integrated urban expansion in Upper Egypt’s cities. The partnership also extends to infrastructure and urban development projects, with Ebny contributing to the development of New Sohag’s largest square on a 7-feddan plot. In addition, the company is supporting greening initiatives by planting approximately 2,000 palm trees and 4,000 other trees across New Sohag, enhancing the city’s urban environment and reinforcing its appeal as a modern residential, investment, and recreational destination aligned with Egypt’s Vision 2030 for sustainable development.
Kenan marks a turning point for the Upper Egypt real estate market, distinguished by the lowest building-to-land ratio in the region (16%), allowing for vast green landscapes and a calm, healthy living environment. The project also introduces the first golf course in Upper Egypt, along with the first international-standard entertainment city, offering a holistic leisure experience for all family members and all age groups. Developed in partnership with leading global companies, the entertainment facilities are designed to serve both project residents and the wider Upper Egypt community, with exclusive privileges for homeowners.
Strategically located at the western entrance of New Sohag City, directly on the main road leading to Sohag International Airport, Kenan enjoys excellent accessibility from multiple governorates, further boosting its long-term investment value.
Ebny has ensured that Kenan meets diverse customer needs by offering a wide mix of residential units and various villa types and sizes, supported by flexible payment systems and affordable monthly installments.
Under the clear vision of Dr. Abdallah Kamel, Chairman of Ebny Development, the company has established itself within just a few years as one of Egypt’s leading real estate developers. With strong financial standing and robust execution capabilities, Ebny has consistently delivered high-quality projects on schedule, combining superior quality with innovative design. These successes have earned the company the trust of government institutions, investors, and customers alike.
Dr. Abdallah Kamel, Chairman of Ebny Development, stated: “Kenan is the crown jewel of projects in Upper Egypt and a direct reflection of our vision to be a key partner in the state’s plan to develop the region and establish integrated urban communities. We are not merely offering housing units, but rather designing a lifestyle that blends luxury, comfort, and comprehensive services. Our choice of New Sohag stems from our belief in Upper Egypt’s immense potential and our commitment to actively contributing to its urban renaissance while bringing happiness to our customers.”
The launch of Kenan comes as part of Ebny’s broader strategy to expand its footprint in Upper Egypt while supporting government initiatives to enhance quality of life in this promising region. The project is expected to set a benchmark for combining premium urban design with fully integrated leisure and entertainment services, in full alignment with Egypt’s Vision 2030 for sustainable development—reflecting the company’s deep commitment to contributing to the prosperity of Egypt and being a true partner in its growth journey.