SODIC Draws a New Investment Map: EGP 10 bn in Hotel Sector Investments

Amid the dynamic nature of the Egyptian real estate market and its rapid transformations, Sixth of October Development and Investment Company (SODIC) has revealed an ambitious expansion plan aimed at enhancing returns and diversifying its investment portfolio through expansion into non-traditional sectors such as hospitality and education, alongside excellence in the residential sector.

Rising Prices and Strategic Shifts

Ayman Amer, General Manager of SODIC, confirmed that the prices of the company’s residential units increased during 2025 by between 10% and 30%. He explained that this increase is part of a comprehensive strategic plan targeting carefully studied expansion into multiple sectors, primarily the hospitality sector, in addition to investments in education. This reflects the company’s approach towards sustainable development and sectoral integration.
The company forecasts further growth in the coming years, amid rising demand for integrated projects offering advanced housing and living solutions combined with educational, recreational, and healthcare services.

Hotel Investment Exceeding EGP 10 bn by 2029

Amer revealed that the company has allocated investments exceeding EGP 10 bn to develop more than 550 hotel rooms by 2029, as part of a long-term vision aimed at enhancing the added value of its real estate projects. He noted that most of these units are concentrated in the North Coast projects, most notably:

• Tribute Portfolio Hotel: Part of the “June” project in the North Coast, in partnership with Marriott International, built on an 18,000 sqm area, featuring 180 hotel rooms, a range of restaurants, and entertainment facilities.
• Nobu Hotel: Within the “Ogami” project, it includes 80 hotel rooms alongside 220 luxurious residences.

The “June” project also introduces international brands in Egypt for the first time, including:

• Surf Club: The iconic beachfront brand from Dubai.
• Cavalariça Restaurant: Holder of a Spanish Guia Repsol star and recognized by Michelin in Portugal.

Amer emphasized that this direction reflects SODIC’s targeting of a high-value segment of clients and tourists seeking luxury experiences, with a focus on real estate projects that generate recurring revenues. He pointed out that 30% of the company’s sales in 2024 were to foreigners and non-residents, highlighting that the outstanding quality of the projects has driven increasing interest from international clients, and strong sales are expected during the current year, especially with the launch of premium services in the North Coast projects.

The North Coast: A Promising Investment and Tourism Destination

Amer affirmed that projects in the North Coast are witnessing growing demand, driven by several key factors: the operation of Alamein International Airport, which improved air connectivity with foreign markets; enhanced infrastructure and road networks, which have facilitated easier access to the region; and the diversity of entertainment and commercial services, which have made the North Coast a comprehensive destination for living and investment.

He also noted that Ras El Hekma project has played a significant role in attracting Arab investors, particularly from the United Arab Emirates, describing it as “the best real estate promotion for the North Coast.”

Delivery of Over 3,300 Units in Two Years

On the delivery front, Amer stated that SODIC plans to hand over 2,000 units in 2025, including 200 units in the “June” project, scheduled for delivery during the third and fourth quarters of the current year. Additionally, 1,300 more units are planned for delivery in 2026, bringing the total number of units delivered in the project over the two years to around 1,500. This reflects the company’s commitment to the timelines of its projects despite current economic challenges.

Plans to Acquire New Land Plots

Amer also stated that SODIC’s undeveloped land portfolio currently stands at around 8 mn sqm, and the company is studying new acquisition opportunities in East Cairo and the Red Sea regions as part of its strategy for geographic expansion and diversification of its project portfolio.

Education Sector on SODIC’s Future Expansion Map

The General Manager of SODIC revealed the company’s plan to establish two international schools over the next five years in both West and East Cairo, within its residential communities. The goal is to attract reputable educational entities, enhance the added value of its housing projects, and promote the concept of “integrated development,” which reinforces the company’s position as one of the leading real estate developers in the Egyptian market. It also reflects its ability to adapt to change and meet the aspirations of a diverse range of local and international clients.

Three World-Class Projects in the North Coast

As part of SODIC’s ongoing efforts to develop world-class coastal destinations, the company announced that it owns three major projects in the North Coast: Caesar, June, and Ogami.

In this context, Amer, added that the “June” project is one of the most prominent, distinguished by its unique architectural design based on terraced levels, reaching up to 55 meters above sea level, ensuring stunning panoramic views for most units.

The project has achieved a record in execution, as construction and unit delivery were completed in less than two and a half years an achievement that reflects the efficiency of the working teams and the company’s commitment to quality and timely delivery.

Moreover, the “June” project spans an area of 281 acres. Construction began in July 2022, and the first phase is currently being delivered. the project’s design ensures optimal unit distribution to maximize views of the natural and marine landscapes, thereby enhancing its investment value and residential experience.

On the other hand, the “Ogami” coastal project, which considers one of the company’s flagship projects on the Mediterranean Sea. It spans 440 acres with a sandy beachfront extending 800 meters. The company implements a balanced design philosophy, dedicating approximately 30% of the space to green areas and water features, a unique living experience characterized by comfort and harmony.

The project also includes a luxury restaurant, hotel and branded residences under the globally renowned “Nobu” brand, which adds to the investment value of the location and reflects the company’s direction toward offering real estate products that combine luxury and high-end tourism.

Additionally, the “Caesar” project in the North Coast stands out for its vast area of 180 acres and includes over 500 residential units. The project’s master plan was designed by the internationally acclaimed DLR Group, ensuring the highest standards of quality and urban planning integration.

SODIC Celebrates 30 Years of Excellence

Amer revealed that the company is preparing to celebrate its 30th anniversary next year, affirming that this milestone reflects a long-standing history of commitment and credibility in the Egyptian real estate market. He noted that the current team has over 10 years of professional experience, which enhances the company’s ability to deliver high-quality projects that meet the expectations of a distinguished clientele whom SODIC has been addressing since its inception.

He stressed that the company is keen on delivering units ahead of schedule, with finishing levels that exceed what is presented in the plans—a true embodiment of a culture of quality and excellence. He added that SODIC has succeeded in maintaining customer trust despite economic challenges.