Invest-Gate took part in MIPIM 2025 exhibition, held in Cannes, France, from March 11 to 14, 2025. As one of the most prestigious global events dedicated to the real estate sector, this year’s edition focused on sustainability, highlighting the latest innovations and international trends aimed at developing sustainable cities and projects that balance urban growth with environmental preservation.
Invest-Gate’s participation reflects its commitment to shedding light on major transformations in the real estate market and fostering discussions on integrating sustainability as a fundamental pillar in the development of future cities.
On the sidelines of the exhibition, Invest-Gate conducted exclusive interviews with several real estate developers attending the event. These discussions explored the significance of participating in MIPIM 2025, key strategies for attracting foreign investment to the Egyptian real estate market, and the sector’s future prospects, along with other critical industry-related topics.
Commenting on the importance of MIPIM 2025, Dr. Mohamed Abdel Gawad, Founder and Chairman of Vantage Developments, emphasized that the exhibition aligns with the company’s strategy to continuously enhance its real estate offerings. This includes implementing innovative projects, integrating advancements in sustainability, artificial intelligence, and smart cities, and contributing to the national objective of promoting Egyptian real estate on the global stage. He also noted that discussions had already taken place with several companies regarding smart city initiatives.
Additionally, engagements were established with a German company and multiple design firms. Among the most notable outcomes of these meetings were the formulation of investment plans for opportunities beyond Egypt and an invitation for investors to explore the Egyptian market. Dr. Abdel Gawad expressed his enthusiasm for expanding participation in future editions of the conference.
Eng. Bedeir Rizk, CEO of PARAGON Developments, emphasized the company’s commitment to participating in international exhibitions, recognizing MIPIM 2025 as a pivotal opportunity in its ambitious pursuit of establishing a globally recognized Egyptian real estate brand.
He further stated that the company is actively developing models to attract foreign investors, highlighting that 30% of its sales currently originate from outside Egypt. The primary objective now is to encourage greater foreign investment in its projects within Egypt.
Echoing this perspective, Eng. Bassel El Serafy, CEO of Adeer International, underscored the significance of MIPIM 2025 in fostering connections and strengthening relationships with investors. Given that the majority of Adeer International’s partners are international, the event provides a crucial platform for engaging with key stakeholders across its branches in Saudi Arabia, London, Switzerland, Indonesia, and Malaysia.
Similarly, Eng. Mohamed El Haddad, Managing Director and CEO of Towns & Seas, highlighted MIPIM as an exceptional forum for networking and exchanging knowledge with real estate leaders worldwide. He noted that such interactions support the company’s expansion efforts and facilitate the exploration of new partnerships and innovative investment opportunities. Participation in the event enables the company to stay abreast of the latest global trends in real estate development and leverage the expertise of leading firms, thereby strengthening its strategic growth both domestically and internationally.
Regarding sustainability and smart cities, El Haddad affirmed that Towns & Seas is committed to developing smart administrative projects that adhere to environmental sustainability standards. This approach not only optimizes resource consumption and minimizes environmental impact but also integrates innovation and smart technology into project execution. The company has successfully incorporated cutting-edge technologies into its digital infrastructure and green building initiatives, reinforcing its position as a leader in the real estate sector. Moreover, it continues to implement modern technological solutions even after project delivery.
Additionally, Rizk expressed enthusiasm for collaborating with Egyptian companies specializing in artificial intelligence and real estate technology. Such partnerships aim to introduce new concepts and innovative methodologies for designing and executing projects, further advancing the industry’s technological evolution.
Abdel Gawad emphasized that smart cities represent the future of urban development. Today, discussions on this topic cover a wide range of issues, particularly those related to artificial intelligence and data. This evolution significantly enhances operational efficiency and effectiveness, providing substantial benefits in terms of security, maintenance, and the integration of new technologies.
El Haddad highlighted that the global real estate sector is undergoing a profound transformation toward smart cities, as governments and developers strive to create sustainable environments powered by advanced technology. These initiatives aim to enhance quality of life, optimize resource management, and drive sustainable economic growth. This shift relies on technologies such as artificial intelligence and the Internet of Things to develop integrated communities that offer smart solutions for infrastructure and public services, redefining urban development.
He added that at Towns & Seas, they believe the future of real estate development lies in smart cities, where technology seamlessly integrates with innovative design and culture to create vibrant, sustainable communities. Guided by this vision, they are preparing for this transformation by developing world-class real estate projects that combine prime locations, advanced technology, and uncompromising quality. Their focus extends to investing in smart solutions that promote sustainability, support modern lifestyles, and keep pace with digital advancements. Through strategic partnerships with leading technology and architectural firms, they are setting new benchmarks for residential and commercial spaces, reinforcing their role in shaping the future of smart cities worldwide.
When asked about strategies for attracting foreign investment to the Egyptian real estate market, Abdel Gawad outlined key approaches designed to appeal to international investors. These include a strong focus on meeting customer needs and expectations, such as offering fully furnished residential units, which he emphasized is particularly important for non-Egyptian buyers. Additionally, they collaborate with an international facility management company to ensure long-term quality and reliability, fostering trust among foreign clients. As part of this strategy, they establish partnerships with prestigious global firms to effectively expand their reach and engage with a wider international audience.
El Haddad stated that at Towns & Seas, they believe the key to attracting global investors lies in the seamless integration of innovative design, quality, and sustainability. To achieve this, the company follows a strategy of exploring emerging international trends, enabling the development of world-class projects that incorporate diverse cultural influences while maintaining a balance between modernity and authenticity. He added that the company prioritizes creating integrated residential and commercial experiences based on prime locations and advanced technological solutions, fostering investor confidence and encouraging foreign investment in their ambitious projects.
El Serafy underscored the critical role of real estate funds in attracting global investors, emphasizing that these funds serve as the primary vehicle for directing investment into the country through a structured governmental and legal framework. He highlighted the involvement of various government entities, including the Financial Regulatory Authority, state authorities, and sovereign bodies, in supporting and regulating these investment channels.
During its discussions with developers, Invest-Gate explored the most pressing challenges facing Egypt’s real estate sector. Abdel Gawad identified high interest rates, currently approaching 30%, as the most significant obstacle in the Egyptian market. The second major challenge, he noted, is the short installment periods for land purchases, with the average term set at just four years. Both factors place a heavy financial burden on developers, as they must shoulder the cost of financing rather than relying on external financial institutions.
Rizk pointed to currency fluctuations and rising construction material prices as major contributors to increased unit costs. He stressed that while these rising costs present challenges, they also drive companies to strengthen their capabilities. He further emphasized the need for greater financial sector support, urging stronger collaboration between financial institutions and the government, as well as increased backing for the real estate financing sector to sustain market growth.
El Haddad acknowledged that despite the sector’s promising opportunities, it faces challenges related to exchange rate fluctuations, inflation, rising construction material costs, and certain financing and regulatory hurdles that may impact project execution timelines. However, Towns & Seas is implementing flexible strategies to navigate these obstacles by diversifying its investment portfolio, leveraging modern technologies, strengthening collaboration with government entities, and expanding into international markets to attract foreign investment. As part of its expansion plans, the company is exploring investment opportunities in ten key global markets, including the UAE, Saudi Arabia, and several European countries. It is currently developing projects in the UAE, aiming to integrate diverse cultural influences to redefine real estate development and reinforce its position as a leading player in the global market.
Regarding the future of real estate investment in Egypt, El Serafy emphasized that it remains one of the most lucrative investment opportunities worldwide, with strong profitability compared to other sectors. He highlighted the need for effective marketing strategies to attract foreign investors, particularly by promoting the New Administrative Capital at international exhibitions, as this serves as the primary means of showcasing Egypt’s real estate potential.
El Haddad expressed confidence in the future of Egypt’s real estate market, citing economic growth, urban expansion, and increasing demand for residential, commercial, and tourism-related properties as key drivers. He also noted that government initiatives to encourage foreign investment further enhance the market’s appeal, creating a favorable environment for both local and international investors.
Rizk emphasized that the future of the real estate sector hinges on two fundamental factors: population growth and foreign investment, whether in residential units, administrative and commercial properties, or industrial developments. He noted that real estate investment in Egypt has the potential to redefine modern living, shaping a new and innovative lifestyle in the years to come.
Abdel Gawad echoed these sentiments, commending the rapid advancements in real estate offerings in Egypt. He highlighted Vantage Developments’ flagship project, “M Signature,” a branded residence designed to meet the investment needs of both local and international clients, with a particular focus on non-Egyptian investors. He further noted that Egypt’s new cities present a significant opportunity for the development of smart urban environments, aligning with global market demands rather than being limited to local requirements.
Invest-Gate also explored the role of modern technologies, artificial intelligence, and sustainability in real estate projects. In this context, Abdel Gawad highlighted that the recently launched branded residence project incorporates key elements of sustainability and AI, significantly enhancing operations, facility management, and maintenance. These advancements allow clients to engage with their investments in new ways, providing greater transparency and control. The project includes modern applications that enable residents to monitor the rental and maintenance status of their properties and communicate seamlessly through digital platforms.
Rizk emphasized that his company is developing smart administrative projects that adhere to environmental sustainability standards. This approach optimizes natural resource consumption, preserves the environment, and prioritizes innovation and smart technology in project development. The company has successfully integrated cutting-edge technologies into its digital infrastructure and green building methods, reinforcing its position as a leader in the real estate sector. Furthermore, it continues to implement advanced technological solutions even after project delivery to ensure long-term efficiency and sustainability.
El Haddad explained that modern technologies, particularly artificial intelligence and machine learning, have become fundamental to the real estate sector. These innovations streamline operations, simplify property searches, buying, and selling processes, and enhance the efficiency of commercial property management through smart analytics and automated leasing systems. By reducing operational costs and improving the overall user experience, these technologies are reshaping the industry.
He stated that at Towns & Seas, they rely on the latest advancements in artificial intelligence and sustainability to develop smarter, more efficient, and environmentally responsible real estate projects. AI plays a crucial role in accurately analyzing data, supporting informed investment decisions, and optimizing smart building management. Autonomous systems regulate lighting, air conditioning, and security, reducing energy consumption while increasing operational efficiency.
He further noted that sustainability is a core commitment, with a strong focus on integrating renewable energy sources and environmentally friendly building materials. These efforts contribute to reducing the carbon footprint, lowering operational costs, and enhancing the long-term investment value of projects. By incorporating these advanced technologies, Towns & Seas aims to develop smart, sustainable cities worldwide, elevating the attractiveness of the real estate market and creating integrated environments that meet the aspirations of both local and international investors while aligning with the latest trends in urban planning.
Invest-Gate also examined the impact of fluctuations in building material prices and exchange rates on pricing strategies. Abdel Gawad explained that in recent years, his company has adopted shorter pricing cycles instead of longer ones due to exchange rate volatility. This approach has become necessary as fluctuations in foreign exchange rates directly influence the cost of building materials, many of which are imported.
He noted that the market has recently experienced a period of stability, with the currency rate remaining steady for nearly a year. Typically, when significant fluctuations occur, they are compelled to pause sales and reprice available units. However, to manage costs effectively, they have recently adjusted their approach by slowing sales to ensure that construction progresses in parallel with sales. This strategy has proven advantageous, allowing them to maintain financial stability. Currently, construction is advancing at a faster pace to remain aligned with sales, ensuring resilience against potential price fluctuations.
Rizk highlighted that currency fluctuations and rising building material costs significantly affect unit prices and overall project expenses. He identified the escalating costs of construction materials as the most pressing challenge in the real estate sector. However, he also emphasized that these challenges have driven companies to strengthen their financial and operational strategies. He underscored the need for greater support from financial institutions, advocating for enhanced collaboration between financial entities and the government, along with stronger backing for the real estate financing sector.
El Haddad outlined how Towns & Seas mitigates the impact of price and exchange rate fluctuations through a flexible pricing strategy and a hedging policy. This approach balances the delivery of high-value investments to customers with the long-term sustainability of projects. The company relies on extensive market research to analyze economic trends and respond proactively. By negotiating with suppliers to secure the most competitive prices and utilizing high-quality yet cost-effective building materials, they effectively manage financial risks while maintaining the quality and viability of their developments.
He added that the company also strives to diversify payment and financing options to facilitate investment for buyers while offering flexible financial solutions that protect customers from sudden market fluctuations. This balanced strategy allows them to maintain competitiveness, providing high-quality real estate projects at reasonable prices that accurately reflect the true investment value. Through its global projects and diverse investments, the company contributes to strengthening the Egyptian economy by attracting foreign capital and injecting foreign currency into the market, supporting economic stability and driving development.
Regarding the impact of current mortgage and financing policies on companies’ expansion plans, Abdel Gawad stated that they anticipate improvements in real estate financing. They are actively working on this with several local institutions and have also engaged with Gulf-based financial entities. He emphasized that real estate financing enables customers to purchase properties through extended repayment periods, allowing them to acquire units at highly competitive prices. This approach also eases the financial burden caused by fluctuating interest rates for real estate developers. He expressed optimism that the Egyptian market will soon witness enhanced real estate financing options.
When asked about balancing luxury real estate development with projects targeting middle-income clients, Abdel Gawad explained that Vantage Developments specializes in high-end residential projects, such as Branded Residence, which is part of the “M Signature” project. This development offers fully finished, fully furnished, and fully equipped luxury residences tailored to the needs of non-Egyptian clients. Simultaneously, the company has plans to expand into broader market segments. They are preparing to announce a new project outside Cairo, specifically targeting the middle and upper-middle-income brackets, ensuring that their developments meet the diverse needs of the market.
