YBA Presents Various Projects at Annual Global Exhibition

YBA Presents Various Projects at Annual Global Exhibition

By Yasmeen Ebada

Yasser Al Beltagy Architects (YBA), one of the leading architectural firms in Egypt, participated in the annual real estate exhibition Cityscape where 200 real estate developers were present at the event. Many local and international architectural firms have showcased the work they have done for the various developers. The exhibition was held from September 21 to 24 in Cairo, Egypt.

YBA showcased the projects they conducted for 14 real estate developers, including Azha—a beach resort for Madaar Development, Stei8ht—a residential compound for Land Mark Developments where YBA provided urban planning design services, White 14 Tower—a mixed-use project for MBG Developments, and Ai—a mixed-use project for Khouzam Group.

Their projects included architecture, interior design, landscape, and urban planning work. YBA had a strong presence within the competition. The projects varied in type, including commercial, residential, mixed-use, and resorts.

The entire YBA team was present at the event, including Yasser Al Beltagy (chairman and founder), Haitham Salah (Design Director/Partner), marketing and business development team because they were keen to hear feedback on their projects. YBA does not only care about offering design services for the client. The work does not end there. They care about providing the client with projects that could potentially achieve the highest percentage of sales. That is their objective. The measurements must achieve the client’s requested efficiency ratios. They care about providing clients with long-lasting quality in their different projects. The client’s feedback matters to them. They want to know what the client didn’t like and what they liked. The team constantly asks themselves the following questions: “what could we have done better?” and “is the client satisfied with the design and the measurement divisions inside and outside of the space?” Most designers care about providing good designs, but YBA cares about whether the designs achieved the business objective or not—the return on investment (ROI).

Their number one goal is client satisfaction, regardless of the kind of project they are working on.

Since 1995, YBA has executed more than 1,200 projects. A leader in the architectural field, YBA is an internationally recognized firm winning 26 global awards. Their projects range from commercial, administrative, residential, educational, and corporate spaces of various sizes.



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