With massive economic and legislative reforms opening new doors of opportunity in Egyptian real estate, the market has become fertile ground for The Address Investments to organize The Address Property Show, the nation’s top event that has become the main attraction for the sector’s stakeholders.

Hence, Invest-Gate delves deeper and talks with the event’s organizer to uncover how they plan to create new standards of excellence for the real estate market.

Tell us about The Address Investments as the organizer of this show.

Due to our attention to detail and refined taste, The Address Investments, a team of esteemed real estate professionals and advisors, has rapidly emerged as a premier real estate brokerage within Egypt and the Middle East. We collaborate with top developers in the region, and our emphasis on real estate throughout Egypt and the Middle East enables us to provide our clients with a distinct selection of properties tailored to their requirements.

The Address Investments has been in the market for almost a decade and has over 1,500 trained sales consultants. Their vast expertise and skilled team have resulted in a total sales revenue of EGP 35 billion, which is the highest sales volume in the real estate market. In addition, The Address Investments offers franchise business model services in the same premises that enable entrepreneurs in the real estate industry to reap the benefits of franchising and attain successful ownership of residential and commercial brokerage firms.

How does The Address Property Show fit into your company’s general strategy as a major player within the property market?

Our approach is to provide personalized support to each client by carefully assessing their requirements and guiding them toward optimal solutions. This approach is reflected in the friendly atmosphere we foster with both our team and customers.

The Address Investments is committed to innovative practices that promote sustainable market growth and continuous customer satisfaction. We have gained a distinct advantage over our competitors, through our clear strategy and diligent workforce.

We aim to offer real estate services that cater to all our customers’ needs with offers during The Address Property Show, as many developers will be launching new projects at the event, as well as providing a genuine opportunity for developers and buyers alike. In addition, we aim to promote environmental sustainability by showcasing the latest advancements in the real estate sector that comply with sustainability standards.

Since this is the first edition of The Address Property Show, what message do you want to send to visitors, current/prospective property owners, investors, and other players in the market as a first impression? 

Our unique selling point lies in our focus on offering investment and financial guidance to individuals interested in purchasing, selling, or investing in real estate, as well as our careful curation of the developers we feature. We don’t just keep our clients informed about market conditions and provide assistance throughout the buying or selling process; we also serve as a comprehensive real estate hub.

As an event that seeks to attract up to 5,000 visitors, what segments of the Egyptian market is the show trying to attract and how do the exhibitions at the event seek to satisfy their interests?

The goal of our company is to transform the real estate industry by providing top-notch services and solutions to our clients and partners through our show. We achieve this by offering in-depth consultations to buyers and developers, helping them navigate a diverse array of projects to find the best fit.

The show will feature a wide range of properties designed to cater to a diverse audience, complete with enticing benefits and offers that enhance the overall customer experience. Additionally, real estate developers have a prime opportunity to showcase their projects through our show.

Will there be any sessions, roundtables, or workshops to further enrich the experience at The Address Property Show?

The show will host four sessions discussing the future of the real estate sector, including challenges and opportunities in the coming period. Industry experts will discuss effective strategies to address these challenges as well as offer their expertise on real estate trends and developments.

The first session will focus on the most significant challenges facing the sector, which have led to a price increase of over 50% during the current year. The second session will address the role of banks in supporting and financing real estate developers during these challenges, focusing on providing flexible financing programs to drive the movement of work in the real estate sector.

The third session will emphasize the government’s incentives and benefits for real estate developers and foreigners to boost real estate exports. Finally, the fourth session will tackle the new urban cities, which are currently more attractive for developers and investors.

How does The Address Property Show cater to the diverse interests of a variety of different players in the property market, including investors and current/prospective property owners interested in residential, commercial, and coastal properties?

The show fulfills all customer needs by offering a diverse selection of suitable real estate units, and we are dedicated to achieving customer satisfaction. In 2022, we successfully assisted 8,000 customers in hitting their goals, resulting in sales of EGP 35 billion and the sale of 8,000 real estate units. We currently work with around over 250 developers and have more than 50 business units.

How would you describe the contribution of this event’s esteemed participants?

Over 20 prominent real estate development companies have an interest in The Address Property Show, including The MarQ Communities, Mountain View, Land Mark for Real Estate Developments (LMD), Hyde Park Developments, Al-Ahly Sabbour Development, Misr Italia Properties, Tatweer Misr, Nile Developments, Arabia Development, Maven Developments, People & Places, Al Taameer Real Estate, CRED Developments, REDCON Properties, Times Developments, Horizon Developments, and Mabany Edris. All these esteemed participants represent some of the most successful real estate development companies in the market.

What makes The Address Property Show unique when you compare it to other property shows/real estate events in Egypt and the Middle East?

The show offers a wide range of real estate companies showcasing various products that cater to all customer needs, whether they are interested in purchasing residential, commercial, or administrative units. Buyers can also benefit from attractive advantages and offers, while developers have the opportunity to expand their client base.

Additionally, the property show offers visitors a hassle-free experience through its guided tour system that allows visitors to pass by all developers that are exhibiting.

What has The Address Property Show done to attract both local and international property buyers, especially since Egypt has become more flexible with foreign property owners?

The company’s real estate consulting services have garnered a substantial customer base of over 8,000 satisfied clients. With the government’s new incentives for real estate developers and buyers, including the allowance for foreigners to own property in Egypt, the show is expected to attract a significant number of buyers both locally and internationally.

Over the past two years, the Ministry of Housing, Utilities, and Urban Communities has introduced 14 decisions aimed at promoting the real estate sector, contributing to its recovery from successive crises, and incentivizing investment projects in new cities. These decisions cover a range of activities such as integrated urban, investment urban, mixed urban, and diverse service activities.

To qualify for these investment incentives, investors must meet certain criteria, including ensuring the integrity of the land plot, adhering to client contracts, complying with height restrictions, providing adequate parking as per the Egyptian Code of Garages, waiving any legal claims, and obtaining all necessary approvals from the competent authorities. The incentives are granted for current projects within the original resolution and for a year, with the Exhibition Council responsible for ensuring their non-waiver.

What are your expectations for the show’s performance this year, and what improvements are you seeking to make next year?

The Address Property Show is anticipated to attract a noteworthy number of buyers seeking various types of residential, commercial, and administrative properties, as well as numerous property developers.

Following the current edition of the show, we plan to enhance the show’s performance next year through careful evaluation. We are committed to meeting our customers’ needs and continually improving our services, including providing comprehensive advice and guidance to assist them in making informed purchasing decisions.