Upwyde Developments has announced the appointment of Mr. Fadel Samir, Co-Chief Executive Officer for the Commercial Sector, as part of a comprehensive development strategy aimed at enhancing commercial performance, accelerating sales momentum, and supporting the company’s growth and expansion plans across its portfolio of projects, Invest-Gate reports.

Mr. Fadel Samir, Co-CEO for the Commercial Sector at Upwyde Developments, is regarded as one of the prominent executive leaders in the real estate development sector, bringing more than 20 years of experience in leading commercial strategies and maximizing sales performance across both the Egyptian and Gulf markets. Throughout his career, he has held senior leadership positions at several leading developers, including Emaar Misr, Qatari Diar, and Misr Italia Properties, where he played a key role in launching and marketing residential, commercial, and mixed-use developments that achieved sales results amounting to billions of Egyptian pounds.

In his new role, Mr. Fadel Samir will be responsible for formulating and executing the company’s integrated commercial strategy, developing its sales and marketing ecosystem, and enhancing the efficiency of sales channels. His mandate also includes maximizing the sales value of Upwyde’s project portfolio, supporting financial sustainability and future expansion plans, as well as overseeing partnerships and contracting with major brands across the company’s various developments.

Upwyde Developments is recognized as one of the leading real estate developers in the Egyptian market, supported by a diversified portfolio of projects across East and West Cairo. With years of development expertise and a forward-looking vision, the company aims to deliver tangible added value to both the market and its clients, while contributing to sustainable urban development.