Features / Opinion

Marketing Science Supports the Real Estate Industry

In today's ever-changing real estate landscape, digital marketing has become a crucial tool for companies to thrive, especially during economic downturns. As market conditions fluctuate, real estate professionals must adapt their strategies to maintain a competitive edge and continue generating leads. Real estate digital marketing offers a versatile and cost-effective approach to reaching potential clients, even when traditional methods may falter.

Current Status of Construction Chunk in Egypt’s Property Market

Facing a second wave of the coronavirus pandemic has crippled several industries to varying degrees including the construction industry, which is linked to more than 200 subsectors, from cement and ready-mixed concrete to bricks and machinery, and a large share of domestic employment.

Status of Female Homeowners During Pandemic

Gender diversity is one of the most critical issues in our world today. When we look around, we find several successful female role models with incomparable impact on others. However, it is still a complex issue that needs to be dealt with.

Egypt’s Real Estate Sector Rallies & Rides the Tide of Uncertainty to Reignite its Glory

Despite the ongoing effects of the COVID-19 crisis, Egypt’s property developers enjoyed a bumper Q3 last year, with sales turning positive on a YoY basis, reflecting optimism for a quicker and more robust recovery over 2021, according to Invest-Gate’s latest market overview report, titled “Scope-Out Egypt’s Real Estate Scene in 2020.”

COVID-19 & Brokerage Market: How Should Companies Respond?

The rapidly evolving threat around the COVID-19 pandemic is impacting the business and investor community across the world, not to mention the go-between part of the realty sector. That is why traditional resilience planning was enough to stand against the health crisis.

E-Commerce Boom Puts Commercial Real Estate on Fast Forward

E-commerce growth is not necessarily bad news for the commercial real estate scene. In fact, it appears that e-commerce adoption does not necessarily mean the gradual disappearance of commercial properties. The reason is that online retailing's supply chain operations require more warehouse and logistics spaces to ease product delivery to consumers. 

Akam’s CCO Exhibits Post-Crisis Real Estate Trends in Egypt

As Coronavirus becomes today's new normal, lots of questions are popping up about the new trends emerging on the road to the real estate sector's recovery, especially after the return of physical exhibitions and events. That follows the heavy reliance on online showrooms and virtual tours to practice social distancing in the wake of the health crisis, as well as developers' unfolding of new innovative products to meet the different needs of clients. 

Whatever Happened to Summer Homes in 2020?

Summer is the time when most people head to their vacation houses on the North Coast or the Red Sea, fueling an appetite for first-time buyers and potential investors to hop on the bandwagon. But summer 2020 is unlike any other; appetite for leisure property purchases is somewhat suppressed during this supposedly "always-busy" holiday. This was mainly due to the Coronavirus crisis, which changed the facets of the Egyptian summer property market. 

Digital Marketing Allows Realtors to Capture More Buyers

Gone are the days when giving out pamphlets to customers was the optimum way to sell for your business. In this digital era, it is imperative that all real estate developers, along with industry-related players, establish and maintain a strong online presence to build a powerful reputation and close more leads, in line with a comprehensive digital marketing strategy.

Real Estate: Moving From Asset-Centric to Customer-Centric Industry

The real estate industry used to be straightforward, with a traditional business model where you could secure a piece of land, hire a reputable architect to make plans, then a contractor who would open up a site office, with the sales process maintaining itself.

Page 1 of 2

Popular Tags

Login

Welcome! Login in to your account

Remember meLost your password?

Don't have account. Register

Lost Password

Register