Egypt's real estate market is undergoing rapid changes and facing unprecedented competition. In this environment, leadership is no longer measured solely by sales volumes or the number of projects, but also by a company's ability to anticipate market shifts, introduce new concepts, and offer experiences that go beyond the traditional real estate product.
In this context, Amer Holding has established itself as one of the leading forces in the Egyptian market, by pioneering the concept of integrated communities that combine investment potential with quality of life, offering a distinctive model that redefines the relationship between customers and the places they choose to live or invest in.
In this interview, Ms. Dalia El Kordy, CCO of5Amer Holding, discusses the group's strategy for the coming period, her view of the changes reshaping the real estate market, and its expansion and investment plans. She also reflects on the key stages of her career and the experience she has gained across the real estate sector.