Hit hard by the prolonged slowdown in the realty sector, developers are betting big on the current season for the revival of their fortunes, making every effort to woo home shoppers with freebies and discounts. Invest-Gate looks under the hood to see if these marketing gimmicks offer value to buyers by interviewing several Egyptian real estate developers, who share their insights on how the year is coming together as well as present the various attractive offers tailored to cater to the changing consumer behavior, asking them to also layout the cascading effect on their sales and profit margins.

Egypt’s Better Home Group has been shaping, for almost two decades, fine residential spaces, where hand-picked lifestyles and communities emerge. Today, this legacy continues in its newest ultra-premium destination: Midtown New Cairo.