Real estate developers talk to Invest-Gate about the sector’s recovery on operational and financial levels during the second half of 2020. They shed light on the driving forces behind the burgeoning rise in real estate demand, on top of which is digitalization. In addition, they delve into what they consider a safety net for investments in these turbulent times.

E-commerce growth is not necessarily bad news for the commercial real estate scene. In fact, it appears that e-commerce adoption does not necessarily mean the gradual disappearance of commercial properties. The reason is that online retailing's supply chain operations require more warehouse and logistics spaces to ease product delivery to consumers. 

Gone are the days when giving out pamphlets to customers was the optimum way to sell for your business. In this digital era, it is imperative that all real estate developers, along with industry-related players, establish and maintain a strong online presence to build a powerful reputation and close more leads, in line with a comprehensive digital marketing strategy.

The real estate industry used to be straightforward, with a traditional business model where you could secure a piece of land, hire a reputable architect to make plans, then a contractor who would open up a site office, with the sales process maintaining itself.