Given the changing needs of a clientele, who is now contemplating whether their houses truly meet their new "Life as We Know It," Invest- Gate identifies how home design may change in response to the pandemic, going much deeper than reduced spaces or a renewed appreciation for separate rooms, in an attempt to provide a window into the new residential product.
In an attempt to avert the erosion of likely future growth of PPPs and catalyze the involvement of private players, Invest-Gate seeks to scrutinize the bottlenecks and shortcomings real estate companies face when carrying out co-development projects, opting to navigate stumbling blocks ahead and bidding to boost efforts to strengthen the business climate for these well-heeled partnerships.
In Egypt, after weeks of self-isolation and social distancing, especially across its vital revenue-generating industries, namely real estate, new business models have developed and marketing strategies have been modified to combat the virus outbreak, to overcome its aftermath, and “get the wheel running” as they say. In addition, work has resumed, especially where governmental projects are concerned, to meet the scheduled deadlines, while prioritizing the safety of workers involved. Invest-Gate meets up with a number of Egypt’s currently active players across the private sector to get their insights on the market and how this global crisis affected their businesses, while reflecting on the strategies they have adopted to overcome this unprecedented time.
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Invest-Gate digs through Ramadan’s real estate marketing campaigns in Egypt, while trying to deduce the actual outcome of these promotional strategies, in the context of a growing housing sector and a strong rivalry among property developers.
Cairo remains one of the oldest cities in history with diversified civilizations and a mix of cultures. As we have learned in school its prime location on the old world map has led to it being cosmopolitan where Europeans, Asians, Middle Easterners, and Africans meet, trade, and mate. Even throughout modern history, its location has helped shape world politics and economies. Having said that Cairo is one historical hub that is a must visit and a great investment option
