In light of the shifts in the Egyptian real estate market since the beginning of 2025—primarily driven by a slowdown in sales due to decreased purchasing power—many companies have moved toward offering long-term payment plans extending up to 12 and 15 years to stimulate demand. However, Tatweer Misr has adopted a different strategy, focusing on studying market trends, consumer behavior, and analyzing the factors influencing purchasing decisions to provide more integrated and sustainable solutions.