Abu Dhabi’s Miral, the creator of destinations on Yas Island, including Ferrari World, Yas Waterworld and Sea World, announces the launch of an AI customer-facing service leveraging ChatGPT to provide personalised guidance and information to visitors at Yas Island’s theme parks and experiences, Invest-Gate reports.

Mohamed Abdalla Al Zaabi, group CEO of Miral, comments: “We are proud to be pioneering the introduction of ChatGPT through Microsoft’s Azure OpenAI Service within the tourism and entertainment sector, we encourage innovation at every step and believe digital transformation is key to creating more compelling and personalized visitor propositions.”

Al Zaabi adds: “Our collaboration with Microsoft is a testament to our relentless pursuit of delivering unique and memorable experiences to guests of all ages and nationalities, further positioning Yas Island as a top global destination for entertainment and leisure.”

Naim Yazbeck, General Manager, Microsoft UAE, says: “We are delighted to collaborate with Miral to enhance its customer experience through the use of Microsoft Azure OpenAI Service.”

Yazbeck notes: “With the help of Azure OpenAI Service and ChatGPT, Miral can better engage with their customers, providing them with a personalized and seamless experience. We proudly support Miral in its quest to deliver exceptional customer experiences.”

Noteworthy that the service will leverage ChatGPT through Microsoft’s Azure OpenAI service and completes over 1,700 operations successfully in one week.

Moreover, ChatGPT is used to augment the capabilities of chatbots for customer services for the first time in various industries in the UAE, including the tourism and entertainment sector.