The Administrative Capital for Urban Development (ACUD) has signed an unprecedented partnership agreement with global entertainment powerhouse Live Nation Middle East and Egypt’s premier ticketing platform, TicketsMarche, Invest-Gate reports.

This landmark alliance sets the stage for bringing world-class entertainment and international acts to the New Administrative Capital (NAC), cementing its status as a regional hub for entertainment.

The partnership will highlight iconic venues such as People’s Square, Nation’s Park, and the Green River, hosting events that will redefine the region’s entertainment landscape.

Eng. Khaled Abbas, Chairman and Managing Director of ACUD, stated: “The cooperation between the three parties aims to organize global entertainment events and concerts in line with global and Arab tourism trends, enhancing Egypt’s position on the global tourism map. The collaboration also seeks to elevate the entertainment industry in Egypt by hosting world-class shows that cater to all tastes and generations.”

The plan includes hosting +10 major concerts and events in 2025, continuing in the following years, showcasing the NAC’s ability to host large-scale global productions. These events are expected to attract hundreds of thousands of attendees, boosting tourism and establishing the city as a magnet for world-class entertainment.

“We want to demonstrate our readiness to host major global acts and for the world to see our capability to successfully execute such events,” Abbas added.

James Craven, President of Live Nation Middle East, remarked, “This collaboration is a testament to the region’s growing appetite for global entertainment. Together, we aim to set a new benchmark for live events in the Middle East, creating unforgettable experiences that will firmly place Egypt’s NAC on the global entertainment map.”

Mohamed Sirag, Managing Director and Chief Commercial Officer of TicketsMarche, stated: “This partnership represents a transformative moment for the entertainment industry in Egypt and the wider region. By combining the global expertise of Live Nation Middle East, the state-of-the-art venues and infrastructure of the NAC, and TicketsMarche’s longstanding commitment to enhancing the ticketing experience, we aim to redefine live entertainment in Egypt. This collaboration is about more than just hosting international acts; it’s about establishing Egypt as a premier entertainment hub, setting and exceeding global standards. Together, we will create unforgettable experiences for audiences while showcasing Egypt’s progressive vision and rich cultural heritage to the world.”

This partnership represents a bold step forward for NAC, reinforcing its vision to become the first smart city in the Middle East, powered by sustainable, cutting-edge urban developments.