International star Khaled Al-Nabawy to lead New Plan Developments new advertising campaign during the holy month of Ramadan.

Al-Nabawy, for his part, welcomed this move, along with the cooperation with the great director Hady El Bagory to produce this advertisement at a high, distinguished level.

The advertisement was filmed over two days only, reflecting the harmony between those involved in this work, a statement by the company said, adding that as per the contract, the international star reviews company’s projects that are being developed in a number of distinct areas, on top of which is the New Administrative Capital.

Board Chairman Eng. Walid Khalil said that the contract with the international star Al-Nabawi would greatly contribute to promoting the company’s projects not only at the local level but at the global level also; as well the international star’s fame and reputation.

He added that trust that the New Plan Developments has among customers and the confidence that the star al-Nabawy enjoys between people would contribute to the strong promotion of the company’s projects.

“Choosing Al-Nabawy is in line with the idea of New Plan Developments, as it is a company that has a distinctive imprint in the field of real estate development as which also applies to the international star, said Al-Nabawy.

He pointed out that the advertisement presents the company’s projects in an innovative way, in which “Serrano”, “Atika”, “Eleven”, “Eclat” are promoted along with the exclusive international “Tonino Lamborghini” brand, to highlight the idea of “Considering the Character of the Place”.

This idea means that each project of the company has an independent personality and a unique character.