AE Media Production and Ebny Development announce plans to cooperate on three new projects in New Sohag, expanding their 7-year partnership, AE Media Chairman Abdel Rahman Essam Arafa says.

The latest tie-up involves AE Media providing advertising films, ads and documentaries for Ebny’s Greeny Avenue smart compound project in New Sohag as well as the Azalea commercial hub project, Arafa notes.

Vodafone will provide smart city technology services for Greeny Avenue.

Arafa reveals that AE Media’s experience working with Ebny on various commercial and residential Cairo projects helped it meet Ebny’s evolving needs.

The expansion to Upper Egypt aligns with government goals for comprehensive development beyond big cities.

Working in Upper Egypt allows AE Media to show the region’s real estate boom and participate fully in state projects across the economy, especially advertising, Arafa adds.

AE Media takes part in all project details from site selection and design to filming and publicizing to ensure client success, and produces documentaries about Ebny’s different locations nationwide, the top executive says.