AE Media Production has announced the signing of a memorandum of understanding (MoU) with Retal Developments, Invest-Gate reports.

The agreement entails the production of advertising works and documentary films for Retal Developments’ projects in New Cairo, the New Administrative Capital (NAC), the North Coast, and Ain Sokhna. This collaboration adds a strong and distinguished partner to AE Media Production’s list of partners.

Dr. Abdel Rahman Essam Arafa, the Chairman of AE Media Production, stated that Retal Developments is a leading company with a diverse project portfolio in multiple regions. Under the cooperation protocol, AE Media Production will create documentaries and advertising materials to enhance the visual representation of Retal Developments’ projects and provide customers with a vivid image of what they can expect when dealing with the company.

Dr. Arafa emphasized the significance of films, advertising, and promotional products in today’s era. He highlighted their role in supporting customers in making informed purchasing decisions. In a highly competitive real estate market, clients seek an authentic representation of projects that showcases their excellence and implementation status.

Adding to this, Mahmoud Zayed, the Head of Marketing at Retal Developments, stressed that cooperation with AE Media Production is a vital component of the company’s current business plan. The collaboration aims to highlight the company’s achievements across its various projects, update customers who have already booked units about project developments, inform potential customers about the scale of the company’s projects, and support them in making informed purchasing decisions.