AIM Technologies, a pioneer in AI and market analysis, and digital properties company, Nawy, launch the Real Estate 360 market analysis tool, Invest-Gate reports.

The Real Estate 360 analyzes the performance of the Egyptian real estate market, producing a comprehensive report on sales and marketing.

The tool will also monitor companies’ activities on different social media and digital platforms, including analysis of user engagement behavior.

CEO of AIM Technologies, John Saad, notes that the Egyptian real estate market is in great need of a competitive indicator ensuring comprehensive measurement and analysis which would give way to devising a more inclusive work strategy and boost economic growth.

For his part, the CEO of Nawy, Mostafa El-Beltagy, expects Real Estate 360 to achieve rapid growth and bring about a breakthrough in the real estate market, and the behavior and work method of developers.