AJAD Developments has launched its first residential project, Elaia, in partnership with Heliopolis Company for Housing and Development. Spanning 85 feddans in New Heliopolis, the project is backed by Saudi investments and over 28 years of Egyptian real estate experience, Invest-Gate reports.
Strategically located on Suez Road, one of East Cairo’s fastest-growing corridors, Elaia reflects AJAD’s vision of creating sustainable, modern communities rooted in Arab culture.
Counselor Onsy Ammar, CEO of AJAD Developments, said: “The company was born out of a Saudi-Egyptian partnership, led by top real estate experts from both markets. Our aim is to establish integrated urban communities built on innovation, quality, and sustainability.”
AJAD is entering the Egyptian market with an EGP 30 bn investment plan and a long-term strategy to expand in both Egypt and Saudi Arabia. The launch of Elaia marks a strong debut for the company.
The name Elaia—inspired by the Greek word for olive tree—symbolizes authenticity, resilience, and deep roots, aligning with AJAD’s mission of building enduring, community-focused developments.
Located near Cairo International Airport, Nasr City, Madinaty, Al-Rehab, and the New Capital, Elaia offers direct access to monorail and high-speed rail stations, enhancing its value for residents and investors.
With only 16% of the land designated for buildings, the master plan prioritizes open green spaces and a walkable lifestyle. Housing options include apartments (72–170 sqm), townhouses (152–160 sqm), and standalone villas (190–260 sqm), all designed with panoramic views of landscaped surroundings.
Ammar noted that the project is divided into gated zones, each with tailored services to ensure privacy and meet residents’ needs.
A key feature of Elaia is a 1,300-meter commercial promenade, offering retail, administrative, and service units, and set to become a new open-air hub in East Cairo. The project also integrates smart infrastructure, allowing residents to control home systems via a mobile app.
“Through Elaia, we aim to blend luxury, nature, and Arab identity while meeting global standards,” Ammar added. “It’s a balance of comfort, sustainability, and cultural authenticity.”
Each phase includes its own elevated clubhouse, pools, water features, outdoor gyms, walking and cycling paths, EV charging stations, and smart access systems—promoting a high-end, eco-conscious lifestyle.
Project partners include YBA – Yasser El Beltagy Architects and ACE Moharram.Bakhoum, overseeing architectural design and supervision.
The launch event gathered senior executives from AJAD and Heliopolis Company, Saudi investor Fares Al-Dossari, business leaders, and public figures, concluding with a live performance by renowned singer Bahaa Sultan.