Al Ahly Sabbour Developments has launched its latest mixed-use project, The Mornings, introducing Egypt’s first “Own to Rent” investment concept in partnership with BirdNest, a local leader in residential unit management and leasing, Invest-Gate reports.

Located in the heart of New Cairo, the 14-acre development combines upscale living with smart, sustainable investment opportunities.

Targeting EGP 11 bn in total sales, The Mornings includes over 630 units ranging from residential apartments -60–150 sqm- to commercial spaces, office units, and medical clinics. The project aims to cater to a new generation of investors and urban dwellers seeking flexible, modern lifestyles and high-yield investment returns.

Eng. Ahmed Sabbour, Chairman and Managing Director of Al Ahly Sabbour Developments, said: “With growing government support for real estate development and sustainable investment, we’re committed to leading innovation in the sector. The Mornings brings to life the first ‘Own to Rent’ model in Egypt, a smart investment solution that aligns with rising demand for ready-to-rent units among residents, tourists, and Egyptians living abroad.”

He added: “With Egypt welcoming 15.7 mn tourists in 2024, and growing numbers of expats seeking fully furnished homes in prime locations like New Cairo, the need for flexible, smart housing has never been greater. At The Mornings, we’ve merged high-end living standards with sustainability and intelligent design, using eco-friendly materials and creating spaces for co-working, relaxation, and community engagement—offering a future-ready product built to global standards.”