Al-Borouj Misr Developments has unveiled an ambitious expansion strategy, introducing four major projects across key strategic locations with a total investment of around EGP 60bn, Invest-Gate reports.

The company launched its first two projects during a major celebration attended by senior executives, prominent Emirati investors, leading Egyptian businessmen, and notable public figures, drawing an impressive crowd of over 1,500 real estate marketers from top marketing firms across Egypt.

Hazem El Sherif, Chairman of Al-Borouj Misr, stated that these new projects are part of the company’s strategic vision to develop fully integrated urban communities that meet international standards, based on modern design, smart management, and prime locations—aligned with market demands and customer aspirations.

El Sherif disclosed that the company is targeting sales exceeding EGP 25 bn in 2025, including launching new phases within both its upcoming and existing projects. The company also plans to inject over EGP 4 bn in direct investments toward construction across its current developments.
He added that Al-Borouj Misr owns a land portfolio of more than one million square meters in prime locations across Cairo and North Coast. Furthermore, the company plans to expand with new developments in West Cairo.

Mohamed Assy, Vice Chairman of Al-Borouj Misr Developments, announced the launch of two major projects with outstanding specifications in strategic locations, representing a pivotal shift in the company’s expansion strategy and its commitment to offering real estate products that meet the evolving demands of the Egyptian market and customer expectations.

Assy pointed out that the first project, FCC New Cairo, is a comprehensive administrative and commercial development located on the Clubs Road in Fifth Settlement area at New Cairo. The project boasts sophisticated architectural design with spaces starting from 60 sqm, offering a payment plan of up to 8 years, with delivery scheduled within 30 months.

He explained that the collaboration with strong entities and a select group of top consultants and management companies for these projects is aimed at delivering integrated developments that adhere to international standards. These collaborations include partnerships with the Yasser Al Beltagy Architects (YBA), Raef Fahmi Architects, as well as strategic alliances with major hotel brands like Movenpick, Accor, Sofitel, and, most recently, Crown Plaza for New Heliopolis project.

Ahmed Fouad, Chief Commercial Director at Al-Borouj Misr, stated that the company plans to launch two more projects in the near future. This comes as part of its broader strategy to introduce four major developments in 2025, with total investments reaching EGP 60bn—further solidifying Al-Borouj Misr’s position as a financially strong and credible developer with a track record of successful partnerships.

Karim Kalila, Sales Director at Al-Borouj Misr, said, “Before launching the two projects, the company carried out in-depth market research to identify customer needs and developed a wide variety of units tailored to different segments, from investors to those seeking high-end residential options. These new developments significantly strengthen Al-Borouj Misr’s already distinguished portfolio.”

Karim added that through these projects, Al-Borouj Misr aims to further solidify its position among the top real estate developers in the market by offering innovative solutions and competitive offerings that appeal to a wide range of clients.