Egypt’s hospitality and property developer ALDAU Development, member of Sami Saad Holding, has opened its newest talent hub and the first walkaway in Hurghada, ALDAU Art Promenade, whereby it aims to become a supporter for innovation, creativity, and local artists, Invest-Gate reports.

The promenade was debuted on the sidelines of the closing ceremony of the fourth edition of “Egypt Can With Education” conference, hosted by ALDAU’s hotel division from December 17-18, according to the company’s statement.

In an attempt to bolster the artistic and cultural movement in the Red Sea region, the company’s move marks that first open art exhibition in Hurghada that displays the artworks and sculptures made of metal, wood, marble, and other recycled materials, of Egyptian and foreign artists.

In its statement, ALDAU Development hailed its remarkable ability to achieve this unique artistic experience of ALDAU Art Promenade in record time, underscoring its great pleasure in the adoption and establishment of this successful work, which contributes effectively to the development of the community as well as cultural tourism in Hurghada.

Meanwhile, during the closing ceremony, the developer also launched “Arena” theater, which is affiliated to ALDAU International Conference Center – one of the vast conference centers in Egypt and the largest in the Red Sea governorate.

Designed by ALDAU Development and implemented in only three months, with a capacity of 3,500 standing people, Arena is equipped with state-of-the-art audio, lighting, and assistive devices, which are set to be used to deliver dazzling performances. The theater is ready to receive and present any technical and non-technical events that contribute to the revitalization of the tourism sector as well as support the state’s efforts in all fields.

Hosted for the second time at Steigenberger ALDAU Beach Hotel, Hurghada, the closing ceremony of “Egypt Can With Education” conference was attended by Minister of Immigration and Expatriate Affairs Nabila Makram, Red Sea Governor Ahmed Abdullah, and more than 30 participating Egyptian scientists, in addition to the attendance of an array of businessmen, artists, and journalists.