Amazon, an American multinational conglomerate that focuses on e-commerce, inaugurates a new facility in the 10th of Ramadan City in Sharqia governorate, Invest-Gate reports.

The inauguration ceremony was attended by Egypt’s Prime Minister, Mostafa Madbouly, Telecommunications Minister Amr Talaat, and Minister of Trade and Industry, Nevine Gamea.

During the visit, Madbouly stresses Egypt’s keenness to attract more foreign investments to establish various projects in different sectors, adding that the Egyptian market is promising and has wide opportunities for investors and businessmen.

Madbouly further notes that Egyptian President Abdel Fattah El Sisi has urged for strengthening the role of the private sector as an important partner in achieving development.

Furthermore, opening the new facility comes along with Amazon’s long-term plans to expand its footprint in Egypt and increase investments in the country’s infrastructure, advanced technology, and e-commerce sectors.

The newly opened logistic center spreads over 28,000 sqm and is seen as the first of its kind in Africa, outside Cairo. It aims to provide faster shopping and delivery to meet the demands of online shopping customers in Egypt.

Vice President of Amazon MENA Ronaldo Mouchawar states that the e-commerce giant invests more than EGP 1 bn in the Egyptian market, establishing corporate and customer service offices and a total local workforce of over 3,000 employees across corporate, customer service, and operations in Egypt.

Mouchawar adds that Amazon has been operating in Egypt since 2017 through Souq.com, an Amazon-affiliated company, introducing online shopping services and operating a widespread local logistics and operations network across the country with 15 delivery stations across the country.

He notes that Amazon’s new investment reflects the “firm and continued” commitment to supporting and strengthening Egypt’s economic sector.

Additionally, the global e-commerce website announces the official launch of its Amazon.eg in Egypt website as of September 2021. The new platform, replacing Souq, will give entrepreneurs, business owners, and local sellers the opportunity to reach a larger number of customers nationwide.

Vendors on Souq can now register on the Amazon Seller Central so as to start selling on Amazon.eg as soon as the site goes live later this year.