UAE’s Azizi Developments has reported a remarkable surge in the volume of its website visitors, time spent on its site, and digital inquiries, Invest-Gate reports.
Azizi’s website has received 45% more unique visitors over the past four weeks, with the average time spent across its pages having increased by nearly 25%, the developer added in a statement.
This surge is attributed to the current global situation, which led to the public spending more time in their homes and increasingly depending on digital channels in their purchase decision-making processes, it added.
Nima Khojasteh, executive director – sales and marketing at Azizi, said: “With our target group spending an increased amount of time social distancing and in self-quarantine, they are able to pursue their search for a new home to a greater extent. We’re seeing a substantial uptick in our website traffic, an 18% increase in our visitor lead conversion rate and are receiving significantly more online inquires than we have prior to the outbreak.”
“With our customers, staff and other stakeholders’ health and safety being of paramount importance to us, we’re taking several steps to ensure their well-being. We act in accordance with – and are going beyond – the circulated recommendations of local and international health authorities, all while operating as efficiently as always”, he highlighted.
Azizi has taken several measures to ensure that its day-to-day business operations are unaffected, such as offering its clients video conference calls, installing hand sanitizing stations across its offices, sales gallery, and residences, raising awareness and sharing containment information, regularly disinfecting its communities and providing medical training for its staff.