B.TECH enters into a partnership with Coldwell Banker Egypt to customers of Coldwell Banker Star Club, Invest-Gate reports.

The deal provides the club members with integrated unit furnishing solutions and exclusive discounts on a wide variety of B.TECH products.

The partnership comes in line with B.TECH’s strategy to strengthen the relationship between home electronics retail and real estate sectors in Egypt.

The program enables CB Star Club members to design and furnish their homes based on their preferences and have access to an integrated set of unit-furnishing solutions including all necessary household appliances and electronics.

Mohamed Khattab, Executive Vice President of b_labs and Digital E-Commerce at B.TECH, comments: “At B.TECH, we always prioritize customer needs. Driven by this commitment, we look forward to working closely with Coldwell Banker Egypt as a strategic partner in the CB Star Club program to offer exclusive discounts on a broad range of the latest home appliances to the program members to meet their demands.”

On his side, Karim Zein, CEO of Coldwell Banker Egypt, notes: “This partnership reflects our commitment to delivering on our promise to our customers, particularly those in the CB Star Club program, by providing exceptional discounts that cater to all customer segments and delivering an outstanding experience that extends beyond the purchase of the unit until it is delivered and fully furnished in line with our loyalty policy with our customers.”