Basata Holding for Financial Payments S.A.E, a leading fintech company specializing in digital payments, has announced the launch of “Basata Card” in partnership with Connect Money, a fintech company specializing in banking and financial technology services, Invest-Gate reports.

This initiative aims to provide flexible and secure financial solutions that cater to the needs of both merchants and individual consumers, while enhancing the efficiency of financial transactions and supporting the transition to a cashless digital society.The launch of Basata Card comes as a part of Basata’s ongoing strategy to expand its portfolio of digital financial solutions. The company will continue to develop and add new features to its services in the coming period, with a focus on enriching the user financial experience and furthering the digital payments ecosystem in Egypt. The card primarily aims to simplify payment processes and enhance the efficiency of financial transactions.
Basata Card enables users to withdraw cash from any ATM across Egypt and to conduct purchases online or in-store with ease and security. It also allows instant money transfers between cardholders, facilitating seamless and rapid financial transactions. For maximum security, the card offers the ability to be immediately deactivated in case of loss or theft, safeguarding users’ funds against unauthorized use.
It is also designed to be user-friendly and accessible to all, Basata Card can be obtained using a national ID card, with no complex procedures required. It offers a comprehensive financial solution, making it an ideal choice for a wide range of users, including individuals not served by traditional banking systems. Additionally, the card serves as a powerful tool for supporting merchants, enabling them to manage their financial transactions with greater ease and efficiency thereby improving business operations, increasing productivity, and fostering economic growth.
Commenting on this milestone, Karim Shehata, CEO of Basata Holding for Financial Payments, stated: “The launch of “Basata Card” in collaboration with our strategic partner, Connect Money, marks a new milestone in our journey to bring about a transformative shift in the digital payments sector. By offering innovative solutions that empower both merchants and consumers, we remain committed to developing a more integrated and user-friendly payments ecosystem one that accelerates digital transformation and enhances transaction efficiency across the Egyptian market. Our vision is centered on building an advanced financial environment that ensures secure, fast, and reliable access to payment solutions for all. “Basata Card” stands as one of the key tools in realizing this vision. We also reaffirm our commitment to promoting financial inclusion through practical solutions that stimulate economic growth, support business sustainability, and strengthen our role as a trusted partner in the advancement of the digital payments landscape.”
Consumers can obtain Basata Card at any of Basata’s branches across Egypt. The company offers over 2,000 financial services through its extensive network of more than 150,000 active points of sale and digital wallets, positioning it as one of the leading providers of digital payment solutions in Egypt.