Belda, Egypt’s first and largest digital marketplace for integrated home and lifestyle services, has announced a strategic partnership with Al Diwan Real Estate Development, the owner of Villar residential and touristic projects, to enhance digital transformation across residential communities, Invest-Gate reports.
The agreement aims to provide a seamless, technology-driven experience for residents by integrating Belda’s smart service platform into Al Diwan’s projects. Through the Belda app, users can access over 50 verified services — including home maintenance, cleaning, decoration, car care, and legal consultations — all managed through a unified digital system offering scheduling, secure payments, and customer ratings.
Mr. Mostafa Salem, CEO of Belda Company, said “Belda, the first and largest digital marketplace for aggregating and delivering trusted service providers in Egypt through its advanced digital app, works to enable real estate developers and the residential complexes they develop to obtain a seamless experience for all daily home services through technological innovation. This collaboration is not limited to improving services only but establishes a new phase of integration for the residential experience, where every service that any home may need is integrated within a unified system, transforming Al Diwan’s upscale communities into a model for elevating the living and residential experience in Egypt. Belda’s vision is embodied in modernizing the way services are requested, tracked, and completed, ensuring comfort and continuous support for every home through a certified team of professionals, as well as continuous evaluation of the service experience, contributing to raising its quality and enhancing customer trust in every daily interaction with us.”
For his part, Mr. Hossam Hussein, General Manager of Al Diwan Real Estate Development, said: “Our partnership with Belda will improve the lifestyle of residents of Al Diwan’s projects by integrating smart and practical digital solutions for services in our project homes, to create a comfortable, connected environment designed according to the community’s actual needs. This means providing an integrated digital experience that begins with requesting and executing the service and ends with follow-up and listening to customers’ needs with full attention. This comprehensive experience is what encouraged us to collaborate with Belda Platform, to ensure an exceptional, seamless experience for every resident based on the features of the Belda app and its attention to the finest details.”
The collaboration falls under JTS Holding Group, Belda’s parent company, which celebrates nine years of innovation in digital transformation. The group continues to pioneer modernization across Egypt’s service and operations sectors, supporting the state’s vision for a more digital, efficient, and sustainable economy.
Commenting on this milestone, Mostafa Ghannam, CEO of JTS Holding Group, said: “When the Group was founded nine years ago, our main goal was to simplify and professionalize daily services and assistance. Today, the Group comprises an integrated ecosystem of companies that are reshaping the Egyptian services sector. Belda Platform’s partnership with Al Diwan Real Estate Development exemplifies a strong model for leveraging technology to enhance daily life and redefine the future of services in the Egyptian market.”
This partnership represents another step in JTS Holding’s vision to transform Egypt’s service landscape—bringing the real estate sector and residential communities closer to the future of smart living, where convenience, transparency, and innovation define the modern customer experience.