Belmazad, a leading online platform for real estate auctions, has entered into a strategic partnership with Cairo Finance, a subsidiary of Banque du Caire, to enhance the sale and marketing of repossessed properties while offering comprehensive financing options for buyers, Invest-Gate reports.
The collaboration will launch with a key asset—an administrative building in Mansoura—listed on Belmazad’s platform within 10 days.The agreement was signed by Mr. Mahmoud Farhat, CEO of Belmazad, and Mr. Ahmed Sherif, CEO and Managing Director of Cairo Finance, in the presence of Mr. Omar El Dewey, Founder of Belmazad, Mr. Ahmed Abbas, Head of Auctions at Belmazad, and Ms. Rania Samir, Head of Factoring at Cairo Finance.
Mr. Mahmoud Farahat described the partnership as a major strategic milestone, reinforcing Belmazad’s leadership in digital real estate auctions. “This agreement supports our plans to expand services and bridge the leasing and finance sectors through digital transformation. It enables repossessed assets to be sold innovatively, ensuring full transparency and maximizing value for both sellers and buyers,” he said. Farahat added that Belmazad will act as Cairo Finance’s primary marketing advisor, developing a fully integrated online marketing and sales platform using advanced digital tools.
He explained that the platform employs a two-phase dual-sale system, starting with an automated “Make an Offer” phase, followed by an online auction if the asset remains unsold, all within a secure digital environment. The platform also offers AI-powered virtual tours, allowing investors to evaluate assets remotely and understand their potential for commercial, office, or residential use.
For his part, Mr. Ahmed Sherif said: “This partnership marks the start of a long-term collaboration and serves as a pilot project to drive joint growth and expand services in the leasing and finance sector. Belmazad was selected for its proven efficiency, professional team, and technology-driven strategy, fully aligned with Egypt’s digital transformation goals.”
Sherif noted that the collaboration allows Cairo Finance to list assets on Belmazad while providing financing through its real estate finance division, launched in 2025. He also highlighted that the recent drop in local interest rates makes real estate financing more attractive and accessible for buyers.
The partnership will kick off with the listing of Cairo Finance’s first property in Mansoura—a multi-level administrative building featuring a ground floor, basement, and three to four upper levels. The property can be sold as a single unit or divided into multiple units, with strong market interest expected due to its prime location and competitive pricing.