Beltone Financial Holding, a rapidly growing institution, announced its consumer finance subsidiary BelCash’s strategic rebrand to Seven, Invest-Gate reports.

This move solidifies Beltone’s position as a leading consumer finance powerhouse, offering innovative fintech payment solutions that bridge the gap between financial capability and aspiration.

Seven, formerly known as BelCash, aims to become the easiest, fastest, and most reliable financing tool for individuals across various sectors, including education, healthcare, travel, electronics, home finishing, furniture, and automotive.

With Seven, customers can make purchases and repay them over 6 to 60 months. Achieving an impressive portfolio of EGP 1.3 bn in less than five months after the rebranding is a testament to the company’s success.

Maged Darwish, Chief Executive Officer of Seven, expressed immense pride in the remarkable achievements accomplished within such a short period. He highlighted that Seven stands out in the market by offering diverse products and services.

In addition to its unique offerings and customer-centric approach, Seven has embarked on an ambitious expansion plan across various regions in Egypt, including Greater Cairo, Alexandria, the Delta region, Upper Egypt, and the Red Sea. This demonstrates its dedication to reaching a wider audience and making its innovative products accessible nationwide.