Egypt’s Better Home Group inaugurated on June 21 MidTown Mall in New Cairo, coming simultaneously with the kickstart of the 2019 Africa Cup of Nations (AFCON), Invest-Gate reports.

Photo credit: Official Facebook page of Better Home Group

Taking the tournament as an ideal opportunity to promote its commercial complex in east Cairo’s MidTown compound, Better Home installed two screens in the mall that extend over 30 square meters to cover all angles. They will be present all through AFCON’s daily games – from June 21 to July 19, in a bid to offer an attention-getting opener to get as many spectators as possible.

Commenting on the move, General Manager of Better Home Ashraf Adel remarked, “Believing in the importance of these matches and championships for Egyptians, the company installed the largest display screens in the company’s mall to coexist with the atmosphere of daily matches and bring the spirit of AFCON to the place.”

Meanwhile, Adel stressed that convening AFCON in Egypt will indeed support tourism and investment promotion, while guaranteeing the restoration of political and security stability, attracting more investments, and thus, enhancing the country’s overall economic situation.

Alongside MidTown compound in New Cairo, Better Home is also developing four integrated projects in the New Administrative Capital (NAC), namely MidTown Villa, MidTown Solo, MidTown Condo, and MidTown Sky.