Binghatti Developers, Dubai’s largest and fastest-growing property developer, and Mercedes-Benz, the global luxury automotive brand, have announced the launch of Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city, with a total investment of AED 30bn, Invest-Gate reports.

The project builds on the success of Mercedes-Benz Places Dubai and marks the second branded residential collaboration between the two partners. It also represents a milestone for Binghatti with the introduction of Binghatti City, the company’s first fully master-planned community.

Located in the Meydan area and spanning more than 10mn square feet, the development is conceived as a multi-tower branded city integrating Mercedes-Benz branded residential towers within a unified urban ecosystem. The master plan combines luxury living, mobility innovation, and the brand’s Sensual Purity design philosophy, anchored by a community-focused vision.

Designed as a self-sustained “city within a city,” Mercedes-Benz Places – Binghatti City will feature luxury residences, retail and leisure districts, green spaces, mobility hubs, wellness and sports facilities, and dining and entertainment venues, offering residents a fully integrated lifestyle within walking distance.

Commenting on the partnership, Muhammad Binghatti, Chairman, said: “Partnering once again with Mercedes-Benz is a testament to our shared values of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation converge to create a true city within a city. This master-planned development will stand as one of Dubai’s most distinguished destinations and a powerful symbol of elevated living.”

The signing ceremony was held at the Mercedes-Benz Museum in Stuttgart between Muhammad Binghatti, Chairman, and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales. The project is scheduled for its official launch on 14 January 2026.

Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, said: “Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project, Mercedes-Benz Places – Binghatti City in Dubai, we are taking this promise to an entirely new level, shaping destinations where our brand becomes something you can truly call home.”

At the core of the development is Mercedes-Benz’s Sensual Purity design philosophy, shaping both the architectural identity and the overall living experience of Binghatti City.