BLD Group has officially announced the launch of its operations in the Egyptian market with total investments estimated at EGP 2.5 billion, Invest-Gate reports.

The company adopts an investment vision that focuses not only on developing new projects but also on reshaping existing real estate assets and adding value to them through innovative concepts.

The company’s strategy focuses on enhancing the commercial landscape and fully developing the real estate sector by implementing diverse real estate projects and upgrading existing developments across the governorates.

BLD aims to attract both global and well-known local brands to expand beyond Greater Cairo, contributing to a qualitative shift and boosting economic activity in the targeted regions.

Key Projects and Strategic Partnerships

The company is launching with a strong portfolio that includes two main projects in strategic locations. The flagship project is a mixed-use development in Matrouh named “Lusail,” spanning 55,000 square meters with total investments of EGP 2.5 billion.

The project features BLD’s first partnership with one of the leading companies in the retail sector, Majid Al Futtaim, which holds the exclusive rights to operate the Carrefour brand in Egypt. A Carrefour store will be inaugurated in Matrouh as part of this project.

The project includes integrated residential, commercial, administrative, and medical components and aims to boost tourism while offering an unprecedented living and commercial experience in Matrouh, one of Egypt’s most promising destinations.

It also provides Egyptians with investment opportunities and a comprehensive lifestyle experience simultaneously. The project is set to launch by summer 2026.

BLD’s portfolio also includes a distinguished commercial project in Alexandria called “330,” a commercial area hosting a selection of leading food and beverage brands.

As part of its expansion strategy to meet the growing real estate demand, BLD is currently exploring the development of a new project in Sheikh Zayed, West Cairo. This reflects the company’s confidence in the investment opportunities in promising urban areas.

BLD is keen on transitioning toward sustainable and smart projects by integrating the latest technological solutions in both development and operation stages, laying the foundation for a new growth phase built on operational discipline and a long-term vision for the Egyptian market and the region.

Leadership Statements and Future Vision

Commenting on this milestone, Mohamed Wahid, CEO of BLD Developments , said: “Our entry into the Egyptian market at this time reflects our belief in the promising growth opportunities and our ability to deliver a distinctive footprint that goes beyond the traditional concept of construction.

At BLD, our goal is not limited to building; it is about creating destinations that add real value to users and the surrounding environment through carefully planned projects, both technically and economically, in line with Egypt’s current comprehensive urban renaissance.”

He added: “Our partnerships with global and regional entities are a cornerstone of our strategy to ensure the highest standards of quality and reliability.

We will continue to expand our portfolio to solidify our position as a developer that places innovation and the client at the heart of its priorities, in alignment with Egypt Vision 2030.”

Through its strong launch, BLD aims to become an active driver in shaping the next generation of urban projects by adopting a business model that combines tourism and commercial investment to maximize economic returns on real estate assets.

The company aspires, through its current and future projects, to enhance the competitiveness of the Egyptian real estate sector, create new job opportunities, and contribute to sustainable development, in line with national efforts to transform coastal and new cities into globally attractive investment hubs.