Brandbourne for Consulting and Digital Marketing aims to achieve contractual sales for real estate development companies at a value of EGP 2 bn during 2021 as part of the company’s marketing plan in Egypt, in addition to its targets across the MENA region, Invest-Gate reports.
Dr. Noureddin Reda, CEO and co-founder of the company, says that Brandbourne for Consulting and Digital Marketing has developed new marketing plans for developers to meet the challenges facing the real estate market during the current period caused by the pandemic; in addition to developing unconventional marketing solutions. “We aim to add 36 thousand new clients to our real estate portfolio this year,” he comments.
Reda explains that during 2020 Brandbourne succeeded in introducing more than 18 thousand new customers to the real estate market through electronic campaigns, despite the repercussions of Corona, and achieved contractual sales for developers worth EGP 1 bn. To reach its target, BrandBourne introduces digital and non-digital marketing methods as well as its own platform to facilitate communication between serious buyers, real estate developers, and marketers based on an advanced scientific methodology for artificial intelligence in cooperation with the company’s allies in the United Kingdom.
Reda points out, ” We focus on marketing studies in cooperation with the University of Oxford, to study the customer’s behavior and then investigate their journey from their interaction with advertisements on all platforms until communicating with them; as well as, developing reports for developers and marketers to provide a vision for improving and developing the Egyptian real estate product.”
According to Reda, Brandbourne has now been contracted by six companies in Egypt, including El Marasem, Ramo for Development, The Address for Investment, Arqa for Real Estate Development, Inmaa for Real Estate Development, and Elite Brokerage.
Brandbourne UK is an English company working in the field of digital marketing consultancy and digital transformation, specializing in the real estate field. In 2019, it opened its branch in Cairo in 2019 to provide its services to Egypt, the Middle East, and Africa.