Cairo Festival City Mall reveals its latest plans for the mall’s refurbishment and expansion with an additional EGP 200 mn of investments complimenting the dynamic developments and new renovations in the mall. This is part of the modernization plans announced earlier in 2019, with a total investment of EGP 2 bn, Invest-Gate reports.
Expansion and renovation of the mall includes refurbishment and a face-lift plan to enhance the current offering. The first phase of renovation kicks off this month and is scheduled for completion by end of 2021. The plan includes improved flooring, improved sightlines, and space visibility, by eliminating and reducing the size of large common area columns and bulkheads.
Group Director & CEO of Al-Futtaim Malls Timothy Earnest comments, “The increasingly competitive retail market is pushing retail destinations in Egypt to get more creative on how to address the customers’ patterns and trends and continuously engage with them to make their shopping experience more unique and comfortable.”
Regarding the redecoration, Earnest says, “It was very crucial to give the mall a new lease of life by undergoing a major transformation to welcome our visitors with innovative design elements, a modern ambiance and new sought-after brands.”
Cairo Festival City Mall’s latest flagship expansion project “Festival Avenue” is seeking to enhance the traditional retail experience in Egypt and is on track for its launch in Q1 2023.
Speaking about the latest construction updates and face-lift of the mall, Earnest states, “Despite the exceptional circumstances imposed over the last year that have affected the ongoing activities and projects in various sectors and industries, Al-Futtaim Malls stays committed to the construction plan of “Festival Avenue” at Cairo Festival City Mall.”
The new expansion will add 80 new stores, including numerous international brands and 15 food and beverage outlets. With the new Festival Avenue, Al-Futtaim Group will achieve added value to the existing mall – which has won three RECON Awards in 2019 – as well as making radical changes in the retail market by providing diverse options for shoppers from stores and premium brands.
Finally, Earnest adds, “CFC Mall along with its strategic partners was able to forge ahead, keeping crews on the job and working to meet deadlines, while maintaining the highest standards of safety and security for our teams. This serves as a testament to the hard work and collaboration between our partners to deliver a world-class shopping destination in Egypt.”
“Festival Avenue” will evolve the scope of the existing mall with a variety of indoor and outdoor alfresco dining options offering local and international cuisines, with an international 1,600 sqm Food Hall. By adding over 1,000 additional parking spaces, the mall will be able to hold 7,800 cars for shopping convenience – providing an unparalleled shopping and lifestyle experience to Cairo Festival City Mall.
To provide a global destination for shopping, dining and entertainment, an elevated leisure complex will be available within the new expansion for leisure activities. Options is for all age groups and will introduce a brand new concept of entertainment to Egypt. “Festival Avenue” introduces new luxury brands to Egypt, elevating shoppers’ experience with a range of fashion brands.