Real estate developers rolled out an array of appealing incentives to attract buyers at Cityscape Global as the region’s most influential real estate and investment event, held from September 25 to 27. Invest-Gate reports.
The event’s consumer-focused strategic move was designed to draw in a wide range of potential homebuyers and developers have responded with additional, attractive offerings making newly-launched and existing real estate projects more accessible to the full spectrum of local, regional, and international buyers.
With offers including flexible, long-term payment plans, waived service charges, and cashback offers on property purchases, among the many offers available on the exhibition floor, developers listened to and met customer needs.
“We launched Blue Waves Tower, two days before the event because we wanted to use the energy of Cityscape to drive demand for this project. We have properties starting from AED 349,000 with a seven- year payment plan. We believe this is what the market is seeking. We have seen how developers have taken on price correction in order to bring back buyer confidence,” according to Enass Abdelbaset, Director of Agents Department, Tiger.
“We have already seen a great response to our projects and payment plans. We look forward to the show being open on Friday for the first time to draw in more crowds from across the UAE,” Abdelbaset added.
The forward-thinking move to incentivize buyers is a sign of a maturing market whereby developers are having to be proactive in their pursuit of both house hunters and investors, show organizers noted.
Sophia Syed, Group Marketing Manager of Binghatti, noted, “The market is skewed towards affordability and we have responded to this trend with our range of payment plans and properties available across all budgets. We look forward to having Cityscape open on a weekend to target a wider range of consumers.”
“The local property market is maturing and we see more developers becoming creative with their offerings for both ready stock and off-plan units to stimulate demand with local and foreign investors. That’s a positive sign for the industry and Cityscape Global has once again proven that it is the best platform for developers and homebuyers to connect and do business. The projects on display and the added incentives are addressing market needs and meeting consumer demand,” said Group Director Chris Speller.
