Selecting a Global Partner to Maximize Operational Value

Cleopatra Developments has announced the appointment of JLL, the global leader in professional real estate and hospitality services, to provide a comprehensive range of property management services and maximize the value of Bermillan Mall, Invest-Gate reports.

This collaboration aims to reinforce Bermillan Mall’s position as a leading retail and lifestyle destination in West Cairo, reflecting both parties’ commitment to operational excellence, strengthening tenant relationships, and enhancing productivity and profitability.

Bermillan Mall: Strategic Location and Comprehensive Experience

Located at a major junction connecting Sheikh Zayed City and 6th of October City, Bermillan Mall is one of the premier mixed-use developments in the region.

It has received numerous prestigious awards, including “Best Retail Architectural Design Worldwide” at the International Property Awards. With a total leasable area of 150,000 square meters, the mall’s carefully designed zones (Essentials, Select, Executive, Privé) offer diverse shopping, dining, hospitality, administrative services, leisure, and entertainment experiences. The mall also features premium amenities such as a dancing fountain, live musical performances, and comprehensive security and concierge services.

JLL’s Role in Management, Marketing, and Enhancing Tenant Experience

JLL will provide a full suite of property management services for Bermillan Mall, from ensuring smooth daily operations to driving strategic growth and engagement.

The company will oversee key operational areas to ensure the highest levels of efficiency, safety, and compliance with international standards. JLL will also coordinate tenant fit-out works and streamline approval and handover processes, enhancing tenant satisfaction and retention.

In addition, JLL will develop innovative marketing strategies to increase footfall and strengthen public awareness and engagement with the mall.

Statements from Cleopatra and JLL Leadership on the Partnership

Heba Shabana, Vice Chairperson of Cleopatra Developments, the owner of Bermillan Mall, stated that the partnership followed a thorough evaluation to ensure collaboration with a globally experienced investment management partner, aligned with Cleopatra Group’s ambitions.

She emphasized that the contract with JLL guarantees the mall’s clients receive management and operations in line with the highest international standards.

Sherif Ahmed Artesan, CEO of the Multi-Use Assets Sector at Cleopatra Developments, added: “Our focus for Bermillan Mall goes beyond daily operations to building an integrated multi-use ecosystem that delivers long-term value for tenants, partners, and visitors.

Appointing JLL reflects our commitment to asset management according to the highest institutional standards, operational transparency, and performance-based decision-making.”

From JLL’s side, Ben Adeby, Head of Real Estate Project Delivery for JLL in the Middle East & North Africa, highlighted the company’s commitment to the Egyptian market as a key focus area for regional expansion, noting that the partnership with Cleopatra to manage and operate Barmilan Mall demonstrates JLL’s dedication to establishing strategic alliances with leading investment entities in Egypt.

Ayman Sami, Director of JLL Egypt, stated: “This strategic partnership with Cleopatra Developments to manage Bermillan Mall underscores JLL’s commitment to accelerating growth and seizing opportunities in Egypt’s dynamic real estate market.

Leveraging our global expertise in managing retail centers and deep understanding of local market needs, we are well-positioned to enhance the mall’s attractiveness and investment value, applying JLL’s global standards in operations and sustainability to ensure long-term success and satisfaction for both clients and tenants.”