Coldwell Banker – Egypt announces the addition of New Alex and Platinum companies to its robust “Franchise Program”, Invest-Gate reports.

A press conference is held in the presence of Karim Zain, CEO of Coldwell Banker – Egypt, Sherif Mahmoud, vice president of Coldwell Banker – Egypt for Franchises, Hussein Younes, Owner of Coldwell Banker – New Alex, and Mosaab Madi, Owner of Coldwell Banker – Platinum.

Zain elucidates, “The urban renaissance that Egypt is currently witnessing, has undoubtedly contributed to the creation of new foundations and standards for working in the Real Estate sector, especially amid the increasing interest in the establishment of new, smart cities, which are commensurate with the global Sustainable Development Goals (SDGs), along with Egypt’s 2030 Vision.”

Zain says, “During the coming period, we are planning to unveil a myriad of unparalleled surprises for our clients in the CB Star Club, and we are also working closely with a number of successful partners to achieve more than EGP 10 bn in third-party sales in 2022.”

For his part, Sheri Mahmoud confirms “Through this program, we are looking forward to exchanging our gained experiences, at the local and global levels, via providing best-in-class training programs to build capacities, and thus enhance consulting, sales, and marketing skills.”

He also points out that the subscription requests exceeded expectations, as almost 500 serious requests are being studied, at the moment. Also, there are more than 8 offices that have already joined the program within the two-month span that followed its launch.

As for New Alex’s side, Younes says, “The Franchise Program comes off as an important step for the development of Real Estate Marketing in Alexandria, as it is bound to push the wheel of investment by enticing a multiplicity of development projects into this vital city.”

Speaking on Platinum’s behalf, Madi highlights that the program guarantees a high ROI for the small and medium-sized enterprises, and for the up-and-coming investors in the Real Estate scene.