Counsel Masters and MRS Development officially announced the signing of a strategic partnership agreement between the two companies to manage and operate the residential project VIÀLE in New Obour City, including the commercial mall within the project. This step reflects both parties’ orientation toward maximizing the operational and investment value of real estate projects. The announcement took place in the presence of senior executives from both companies, along with representatives of the media and stakeholders interested in the real estate development sector, Invest-Gate reports.
During a press conference held on this occasion, George Metry, CEO of Counsel Masters, confirmed that this partnership represents a natural extension of the company’s strategy in managing mixed-use projects according to sustainable professional standards. He noted that the VIÀLE project offers an advanced model of integration between real estate development and professional management.
He added that the company’s operational experience in major public and commercial projects, such as Ahl Misr Walkway and North Square Mall in New Alamein City, qualifies Counsel Masters to deliver a sustainable experience that enhances asset efficiency and strengthens the project’s investment value over the long term.
Metry explained that Counsel Masters adopts a long-term operational approach based on providing an integrated package of operational services, ensuring a distinctive experience for project residents and visitors to the commercial mall, in addition to brand management and effective marketing to ensure project stability and achieve the highest occupancy rates.
For his part, Eng. Sary Moustafa, CEO of MRS Development, stated that the VIÀLE project comes within the framework of the company’s vision to develop integrated urban communities in new cities. He emphasized that the selection of Counsel Masters as a management and operation partner was based on its practical experience in managing major commercial and entertainment projects, and its ability to transform real estate assets into active and growth-oriented destinations.
He added that the VIÀLE project aims to provide real added value to the residents of New Obour City by combining quality design with operational efficiency, thereby enhancing the attractiveness of commercial investment in the area and supporting urban development.
Following the press conference, attendees witnessed the launch ceremony of the VIÀLE project, during which the project’s overall vision, master plans, and components of the commercial mall were presented, in a celebratory atmosphere reflecting the launch of a new phase of cooperation between the two companies, paving the way for placing the project on the map of promising residential and commercial developments in the city.