“Counsel Masters” announced the launch of the Summer 2026 season at “North Square Mall” in New Alamein City, as part of an extensive development plan aimed at delivering a more diverse and modern summer experience that reflects the rapid transformation taking place in the city as one of the most prominent tourism and investment destinations in Egypt and the region, Invest-Gate reports.

A New Concept for Entertainment and Retail Experience

The 2026 season comes under a new concept based on transforming “North Square” into a fully integrated destination for daily life, entertainment, and shopping, rather than just a seasonal commercial center, through attracting a large number of brands, restaurants, cafés, entertainment activities, and interactive experiences that suit different age groups and visitors including families, youth and tourists.

Qualitative Expansions and Summer Events

The company’s management confirmed that this year’s season is witnessing qualitative expansions in the Food & Beverage, Fashion, and family entertainment sectors, in addition to launching artistic, cultural, and sports events throughout the summer, in cooperation with a number of partners and major brands, creating a vibrant experience throughout the entire season.

Statements by George Metry

In this context, George Metry, Chairman of Counsel Masters, said: “The company is working on developing a fully integrated experience for modern entertainment and shopping destinations in New Alamein City, reflecting the major transformation taking place in the city as one of the most prominent urban and tourism destinations in Egypt. The success of previous seasons gave us a strong push to build on what has been achieved, while the vision for the 2026 season is based on delivering a more advanced experience in terms of services, diversifying brands, and expanding the scope of events and entertainment activities to meet the aspirations of all visitors.”

He added that “North Square” has now become one of the most important attraction points on the North Coast, especially with the major growth witnessed by New Alamein City and the continuous development of infrastructure, which enhances its position as a vibrant city attracting visitors and investments throughout the year and not just a summer destination.

Statements by Malak El Oshery

For her part, Malak El Oshery, Managing Director and General Manager of Counsel Masters, said: “This year, we are focusing on elevating the visitor experience in an integrated manner, starting from the services provided all the way to the entertainment and commercial content inside the project, in line with the evolving expectations of audiences in modern destinations on the North Coast.”

She explained that the company aims to deliver an experience that combines entertainment, shopping, and social activities within a fully integrated modern environment that provides visitors with higher levels of comfort and diversity, enhancing the project’s attractiveness as a complete destination for both families and youth. She pointed out that the company is working to support participating brands by providing a professional operating environment and advanced organizational services that help achieve the best results during the season, while maintaining an exceptional experience for project visitors.

Brands and Entertainment Activities

“North Square” this summer includes a diverse group of restaurants, cafés, and local and international brands, in addition to entertainment zones, musical and artistic performances, and activities dedicated to children and families, reinforcing its position as one of the leading entertainment and commercial destinations in New Alamein City.

Project Area and Participating Brands

It is worth noting that “North Square” project is built on a huge area of 164,000 square meters, making it one of the largest open commercial and entertainment spaces on the North Coast, continuing to strengthen its position as a key destination for visitors, entrepreneurs, and brands during the Summer 2026 season. This summer, the mall also includes a group of the most prominent local and international brands, including restaurants and cafés offering various experiences suitable for all tastes, most notably Carlo’s Le Pacha – Rich Home – B.TECH – Carina – Mazaya -Skechers – Sangria – Beit Ward – Dr. M – Starbucks – – Dip&Dip – Town Team – Tie House – Pixi – Rush Hub – Mansi Optics – Hadia Ghaleb Pickl – NI – Le Flandrin- Al Sagheer Salon- Atico- Carina -Carrefour Espresso Lab -Seven Fortunes -Andrea- Abaza Auto -Nit Home

Events Program and Partnership

Visitors are expected to enjoy a rich program of entertainment events and artistic, cultural, and sports performances during the summer season, designed to be inclusive for all categories, from families to youth and tourists. All these efforts come through a partnership between City Edge Developments, represented by the New Urban Communities Authority, and Council Masters, as “North Square Mall” is considered one of the most prominent axes of urban, tourism, and economic development in New Alamein City.