Counsel Masters held a press conference to announce the launch of the World Fashion Show at the North Square Mall in New Alamein City from August 10 to 12, Invest-Gate reports.

The event is organized by Posh Management and is part of the New Alamein Festival, the largest entertainment and sports event in Egypt and the Middle East. It aims to provide a unique shopping experience that combines art and fashion.

Counsel Masters announced that the first day features a fashion show by world-renowned Filipino designer Michael Cinco, showcasing various unique designs inspired by the magnificent Egyptian culture and artistic lifestyle. The second and third days of the event will be dedicated to Haute ETE Retail, a unique shopping experience that combines art and fashion.

The event will be attended by a group of famous artists and designers showcasing their work, along with the participation of regional, local, and international brands such as Bambah, Dina Shaker, Marzook, and others.

Additionally, there will be an exhibition for selling high-end international and local fashion brands in New Alamein City, featuring renowned brands like Akhiten, Marzook, and Raisa Fantasia.

George Metry, Chairman of Counsel Masters, stated that fashion events are the highlight of the company at the North Square Mall during the New Alamein Festival, which contributes to the tourism promotion of Egypt, especially in light of Counsel Masters’ efforts to enhance fashion tourism and benefit from Egyptian culture and civilization throughout the ages when it comes to fashion and modern trends.

The Alamein Festival began on July 13, 2023, and will continue until August 26 in New Alamein City. It aims to promote diverse investment opportunities in the city, thereby contributing to increasing economic growth rates, providing more job opportunities, and enhancing cultural and entertainment activities in the country.

The festival serves as an attraction and activation element for domestic and international tourism, in line with the general direction of making New Alamein City one of the best tourist destinations in the world.

The National Bank of Egypt, City Edge Development Company, WE Company, the Egyptian Post Authority, and Hadid Ezz Company sponsor the New Alamein Festival.

It is worth mentioning that Counsel Masters is responsible for managing and operating “North Square Mall” in New Alamein City, which hosts the largest and newest festival in Egypt and the Middle East during the summer months, according to the latest global and tourism standards.