Counsel Masters, the company responsible for managing and operating North Square Mall, has announced the signing of a contract with Majid Al Futtaim, the exclusive owner of the Carrefour brand in Egypt, in collaboration with Global Retail Gate (GRG), a holding company specializing in retail chains, Invest-Gate reports.

This partnership will open the first Carrefour store in New Alamein City within North Square Mall, with the opening scheduled to coincide with the mall’s official launch next June.

The signing ceremony was attended by Dr. Sherif Farouk, Minister of Supply and Internal Trade; Mr. Mohamed Khafaga, Country Manager at Majid Al Futtaim Retail Egypt; Mr. Ahmed Rohayem, Vice President of Business Development at Majid Al Futtaim Retail Egypt; Mr. George Metry, Chairman of Counsel Masters; and Ms. Malak El Ashiry, General Manager and Managing Director of Counsel Masters. Senior leadership teams from both sides and several senior officials were also present.

The new Carrefour store will span 580 sqm and offer a wide range of high-quality products at competitive prices, including fresh and frozen foods, baked goods, and household items. The store will gradually expand to meet growing market demands, enhancing the shopping experience for visitors and residents of New Alamein.

Dr. Sherif Farouk praised the partnership between Counsel Masters and Carrefour Egypt, calling it an exemplary model of fruitful cooperation between private sector companies. He noted that this collaboration contributes to supporting the national economy and strengthening the domestic trade system, underscoring the importance of encouraging the expansion of modern commercial outlets to enhance the availability of goods and provide consumers with a variety of options at competitive prices.

Commenting on the partnership, Mr. George Metry stated, “This collaboration is part of an action plan aimed at transforming El Alamein City into a sustainable tourism and economic destination—a fourth-generation city. We are very excited to work with Majid Al Futtaim Retail and GRG, and we look forward to this initiative being the beginning of ambitious projects that will contribute to the comprehensive development of the region.”

For her part, Ms. Malak El Ashiry expressed her enthusiasm, saying, “We are thrilled to be part of this pioneering project, which reflects our commitment to providing an innovative and attractive commercial environment. We are keen to offer an exceptional shopping experience for visitors to New Alamein City and strive to contribute to strengthening the local market and achieving economic growth in the region.”