Creative Summit, the pioneering creative platform in Egypt and the Middle East, successfully concluded its Annual Festival for 2023 with the theme “Driving the Creative Economy to Lead the Way Out,” Invest-Gate reports.

On September 24 and 25, the event was held at Cairo Business Park, an innovation and entrepreneurship hub in east Cairo. The park, developed by Misr Italia Properties, served as the festival’s hosting partner for the second consecutive year.

The Creative Summit Annual Festival aims to establish a dedicated platform for promoting the creative economy and supporting youth across various fields. It provides an exceptional opportunity for knowledge exchange, idea sharing, and fostering discussions through workshops and panel sessions covering diverse areas such as technology, content creation, art, fashion, sustainability, and marketing.

This year’s festival featured a series of workshops and in-depth discussions focusing on strategies for future-proofing businesses during economic downturns, methods for business growth, the resilience of leading global companies and startups during challenging times, and valuable tools for women in business.

Distinguished speakers from England, USA, the Netherlands, Belgium, UAE, KSA, Qatar, and Egypt graced the annual festival, alongside exhibitors representing a range of global companies, creative and media entities, startups, and esteemed global and regional experts.

Mai Salama, Founding Partner of Creative Summit, stated, “We take immense pride in launching the Creative Summit Annual Festival,” adding “the first and only integrated platform aimed at leading the creative industry and unleashing the potential of youth.”

Sherif Saleh, Co-CEO of Misr Italia Properties (MIP), commented, “We are thrilled to host the Creative Summit Annual Festival for the second consecutive year, aligning with our vision and strategy to empower youth by nurturing their creative skills.”

Cairo Business Park, MIP’s flagship administrative development in New Cairo, represents a substantial investment of EGP 7 bn. Encompassing an expansive area of 78,000 m2 and 42 state-of-the-art administrative buildings, the park is a testament to MIP’s commitment to fostering innovation and entrepreneurship.