DAMAC Properties, the UAE’s leading luxury real estate developer, has launched a month-long showcase at The G Hotel in Egypt’s North Coast, running from 8 August to 6 September 2025. The event offers an exclusive platform for clients and brokers to explore DAMAC’s premium developments in the UAE and beyond, Invest-Gate reports.

El Sahel on Egypt’s North Coast, now Egypt’s prime summer luxury hub, will host DAMAC’s portfolio presentation targeting high-net-worth residents, vacationers, and real estate investors. Featured projects include Chelsea Residences by DAMAC, developed through a landmark partnership with Chelsea F.C.; Canal Crown; Safa Gate on Dubai’s Sheikh Zayed Road; Lagoon Views, an aqua-themed apartment complex; and Riverside Views, part of the newly launched DAMAC Riverside community.

Hany Kotat, Vice President of International Sales at DAMAC, said, “We are thrilled to bring our luxury offerings to the North Coast of Egypt. This event underscores our commitment to the Egyptian market, which holds significant potential for growth and investment. We recognise the increasing interest from Egyptian investors in high-quality real estate, and we are excited to showcase our portfolio that meets their aspirations for luxury living.”

The activation comes as Dubai’s residential market continues to perform strongly. According to Property Monitor Group’s H1 2025 Residential Market Report, both prices and transaction volumes remain elevated, with sustained demand in off-plan and resale segments.

Since 2002, DAMAC has delivered over 48,000 homes across the Middle East and internationally, with more than 50,000 in various stages of development. The company has partnered with leading global fashion and lifestyle brands, including Versace, Roberto Cavalli, and de GRISOGONO, to create distinctive living experiences.