GAMERGY Egypt is organizing a press conference on Monday to announce the details of the first edition of the festival in Egypt, which will be hosted by IMKAN Misr in the Alburouj project from January 30 to February 1, 2025, Invest-Gate reports.

The festival aims to promote e-sports as a promising field in Egypt and the region.

The festival will feature distinctive events over three days, with an expected attendance of more than 40,000 visitors, in addition to partnerships with major brands and professional e-sports teams.

This event is the result of a strategic collaboration between ievents, Influence Group, eProjects LLC, GGTech Entertainment, and IMKAN Misr—leading companies in event organization and management, media consulting, experience creation, and real estate development. The festival represents a strategic step to enhance Egypt’s position as a regional hub for e-sports amidst accelerating global growth.

It is worth noting that IMKAN is a leading real estate investment and development company owned by Abu Dhabi Capital Group (ADCG), which has a diversified investment portfolio of more than 25 million square meters in key locations across two continents. IMKAN includes over 26 projects designed to suit different lifestyles, focusing on innovation and sustainability.

The company’s project list features several developments in Morocco and the Seychelles, extending its activity beyond the United Arab Emirates. In Egypt, the Alburouj project is the first initiative of IMKAN Misr, an integrated community in New Heliopolis City, spanning more than 5 million square meters.