Branded residences have become a hot segment in Dubai’s real estate market, with a report showing the emirate has the highest concentration in Europe and the Middle East, Invest-Gate reports.

Prices for finished and unfinished branded properties are reaching astonishing levels.

A Savills report found Dubai has the most branded housing schemes under construction in Europe, the Middle East, and Africa, surpassing London where the figure is expected to hit around 120% by 2030.

In May, luxury carmaker Bugatti revealed a partnership with developer Binghatti to build $204 mn “Sky” palaces. This followed the $114 mn sale of a Jumeirah Marsa Al Arab branded apartment a few days prior – breaking the record for a finished home set by Bulgari’s $33 mn Jumeirah Bay Island property.

Data from Morgan Realty’s latest branded housing report showed 71 branded residential schemes in Dubai as of end-2022, with 13 added this year.

While overall Western European buyers increased 5.79% from Q1 2022 to Q1 2023, individual nationalities saw larger jumps – Germans 100%, Italians 57.14%, Brits 28.81%. Italians are drawn to Italian brand developments. The luxury prices and brand names continue attracting European buyers to Dubai’s branded residential market.