Earth Development, a company with over 15 years of experience in the Saudi construction sector, has officially launched its operations in Egypt’s real estate market, Invest-Gate reports. The company aims to redefine urban development through innovative and sustainable projects that cater to evolving customer needs, setting new industry benchmarks.

The company unveiled its first project, You Near, in the New Administrative Capital, with an investment of EGP 5 bn. The mixed-use commercial and administrative development spans 6,500 sqm and introduces co-working spaces in a format new to the Egyptian market. The choice of the New Administrative Capital aligns with the company’s vision to support Egypt’s urban expansion and contribute to the development of a smart, sustainable city.

Earth Development is also planning a large-scale mixed-use project in Sheikh Zayed City, Giza, with a total investment of EGP 25 bn. This ambitious venture underscores the company’s strong market entry, with a sales target of EGP 5 bn in 2025.

The company collaborates with global experts in asset management, innovative design, and engineering supervision. It also integrates smart technologies and sustainable infrastructure into its projects to ensure the highest standards of quality and efficiency.

Ahmed El Zoka, founder of Earth Development, stated, “We are excited to launch our first project in Egypt with You Near, marking a new chapter in our journey. We strongly believe in the potential of the Egyptian market and are committed to delivering innovative projects that align with the country’s urban development goals.”

He added, “With our extensive experience in Saudi Arabia and strong partnerships with global firms, we are confident in achieving significant success in Egypt. Our projects will be built to the highest standards of sustainability and efficiency, leveraging the latest construction and real estate management technologies. We see real estate as a safe and profitable long-term investment.”

Earth Development employs advanced consumer behaviour analysis, digital marketing, and social media strategies to engage its target audience. Through a mix of innovative marketing initiatives and promotional events, the company aims to create exceptional communities that embody integrity, innovation, and sustainable value, contributing to economic growth and urban transformation in Egypt.