The Education Development Fund, affiliated with the Egyptian Prime Minister’s Office, this week launched the first session of an internationally accredited program to train and qualify real estate marketing and sales officials in Egypt. Part of the International Licensing Academies project for professions abroad, the initiative is a regional first and aligns with the state’s strategy to enhance the competitiveness of Egyptian talent and raise professional standards globally, Invest-Gate reports.
The program brings together experts from the Egyptian, regional, and international real estate markets and uses an interactive training methodology, including case studies, practical projects, and applied activities. It aims to develop the skills of marketing and sales professionals, improve sector efficiency, and attract more investment, ultimately benefiting the Egyptian economy.
The first cohort includes 25 trainees from leading real estate development companies, completing 160 hours of training over two months. Participants will present a comprehensive marketing and sales strategy before a specialized jury and receive both local and international accredited certificates.
Dr. Rasha Saad Sharaf, Secretary-General of the Education Development Fund, said, “The launch of this program reflects the state’s commitment to developing human capital and raising professional skills in vital sectors. Developing the capabilities of real estate marketing professionals supports one of the main pillars of the national economy.” She added, “The key message of this program is that Egypt continues to empower its youth and experts, providing them with global tools to lead key developmental sectors. This approach directly improves the investment environment, increases job opportunities, and boosts economic growth.”
Mr. Ahmed Abo Raya, real estate development expert, highlighted that “the training program is designed to reflect the latest global trends in real estate marketing and sales. The focus on practical application enables trainees to build effective and implementable strategies. International accreditation boosts investor confidence and strengthens Egypt’s position as an attractive real estate investment destination.”
Mr. Ahmed Sabbour, real estate expert, noted, “The program represents a qualitative leap in qualifying sector professionals. Investing in human capital is the foundation for improving market efficiency and achieving sustainable growth. Enhancing marketing and sales team skills raises service quality and expands companies’ capacities, ultimately supporting the Egyptian economy and increasing investment returns.”
The Education Development Fund continues implementing programs that support economic development by building a skilled workforce aligned with market needs, reinforcing Egypt’s position as a regional hub for internationally accredited expertise.